Spotify isn’t the only company dabbling in using artificial intelligence to create playlists — on Tuesday, Amazon said it would do the same. Amazon Music is now testing Maestro, an AI playlist creator, allowing US customers on both iOS and Android to create playlists using spoken or written prompts — which can even include emoji.
Amazon suggests that in addition to emoji, users can write messages that include activities, sounds or emotions. They can also choose from the prompts at the bottom of the screen if they don’t know what to write. Seconds later, an AI-generated playlist of songs that—theoretically—match your input will appear.
The product is in beta, so Amazon warns that the technology behind Maestro “won’t always get it right the first time.” Like Spotify, Amazon has also added some guardrails to the experience to proactively block offensive language and other inappropriate prompts, he says. (We assume people will try to overcome these obstacles in time!)
Image Credits: Amazon
Maestro is not yet widely available. While Spotify’s AI generator begins testing in the UK and Australia, Amazon’s product is rolling out to a “subset” of free Amazon Music users, as well as Prime customers and Amazon Music Unlimited subscribers, on iOS and Android in the US for the hour. being.
However, subscribers will get access to more features. For example, they’ll be able to listen to playlists immediately and save them for later, but Prime members and ad-supported users will only be able to listen to 30-second previews of songs before saving them. This could potentially push more users to upgrade to the paid subscription if they like the AI feature. The movement also follows the general construction trend premium AI Experiences a paid offer.
Image Credits: Amazon
To access Maestro, users will need the latest version of the Amazon Music mobile app. They should tap on the Maestro option on their home screen. They may also see the option to use Maestro when they tap the plus sign to create a new playlist. From there, users can either speak or write the prompt idea for the playlist, then hit “Let’s Go!” to start its flow. The playlist can also be saved and shared with friends.
Amazon suggests prompts like “😭 and food 🍝”. “Make my 👶 a genius”? “Myspace-era hip-hop”; “🏜️🌵🤠?” “Music my grandparents used to make” “🎤🚿🧼”? and “I watched my friends and they’re all hanging out without me” to give you an idea of how silly the messages can be for this new experience.
The company hasn’t said when the beta will roll out more widely, only that it will expand to more customers over time.
