As Tiktok’s fate in the United States remains uncertain, the technological giant began quietly testing a new “Tiktok for Artists” platform designed to help artists create their career, the company confirmed to Techcrunch. The platform will provide artist tools to promote their songs, understand performance measurements and deal with fans.
The platform is currently tested in Australia, New Zealand, Japan, Korea and Indonesia. Tiktok plans to bring the platform to additional markets in the future alongside a wider growth.
Platform traffic was first mentioned by Music ally.
In accordance with Website Tiktok for ArtistsArtists will be able to use the platform to create campaigns for their upcoming releases and promote them to the social network. Revenue of dedication and revenue campaigns, such as album campaigns to promote Pre-Equipment in Spotify and Apple Music or Merch’s exclusive drops.
They will also have access to performance data to see how well their positions and songs do. Artists will also be able to learn more about their followers, such as which countries most of their listeners come from.
In addition, artists can highlight the videos of the fans and build their community through the platform. Selected fan videos will appear in a “Spotlight Fan” section of an artist’s music tab.
Tiktok plans to share more about the platform in the coming weeks.
The platform plays a big role in driving musical trends and viral songs, so it makes sense for the company to introduce a special space to help artists better promote their contents and lead the fan involvement. The platform could also help artists expand their range and develop their audience.
It is worth noting that the launch is coming months after ByTedance decided to close Tiktok music, a music power service tested in a handful of countries. At that time, the company said it decided to retire from the service in order to “focus on our goal of promoting Tiktok’s role in driving even greater listening and music value on music flow services”.
