Imagine you are a Formula One guide that hits under a piece of race at 200 miles per hour when your engineer comes to the radio and says … something. You can’t record it, but you’re not going to go through a round that plays the old Verizon commercial commercial (“Can you listen to me now?”) With the race – and your life – on the line.
This is just a problem with the Norwegian start of HANCE resolves with a strikingly small and fast piece of audio software that has already attracted customers such as Intel and Riedel Communications, the official supplier of radio stations on F1. HANCE is one of the 200 newly established companies selected to highlight its technology on TechCrunch Disrupt 2025, which runs on October 27 to October 29 at the Moscone Center in San Francisco.
The uniform of about 10 employees has rich audio experience. This includes co -founder Stian Aagdal, who is also the Managing Director of Acon Digital audio software, and Peder Jørgensen, who properly directs the Library of A sound effects.
With artificial intelligence, AAGEDAL, Jørgensen and the rest of the HANCE team realized that there was the opportunity to use these new technologies throughout the sound processing pipeline-but mainly in the reduction and isolation of noise. So a few years ago they began to train their own models in Summly’s high quality enrollments, including everyone, from the Roar of F1 Cars to the Icelandic Volcano-Rumble crack.
Since then, they have been able to shrink HANCE models to just 242 kb, which means they can run on a device instead of the cloud, saving time and energy. Hance says that these models can separate the sounds. Remove noise, echo and echo. and enhance the clarity of the speech with just 10 milliseconds.
While other companies offer similar audio processing software, HANCE’s tiny models can process sound on devices of all sizes in real time. This makes it excellent for the radios that Riedel sells to F1 or FIFA, but also attractive to law enforcement and defense applications, Managing Director JOOTE HIKA at TechCrunch in an interview.
HAKA sees the opportunity for HANCE’s sound processing to move on to many more directions, now that Intel has been lined up as a partner. HANCE works with the technological giant to adopt its models to work in different versions of chips, including the latest “neural treatment plants”. The start talks with other chipmakers, and an unnamed smartphone manufacturer, Hika said.
TechCrunch event
Francisco
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27-29 October 2025
Hika also said that these professional partnerships would probably last at least a few years and that they are not exclusive. This is good for the starting ability to escalate, but said that Hance should continue to grow rapidly to stay in front of the competition. The company has just brought its first chief of commercial employee, but Hika said it expects HANCE to remain largely focused on R&D and that the company would prefer the “AI” employees to remain lean.
“We know we now have an advantage over our competitors. But we definitely have to keep it. So we push quickly,” he said
If you want to know more about HANCE – and dozens of other newly established businesses, listening to their stadiums and listening to speakers in four different stages – come with us to Disrupt, which takes place on October 27 until 29, in San Francisco.
Learn more about tickets and pricing here.
