Over $ 10 billion – this is how much revenue from the Apple US Apple Store fell last year, according to a new analysis by the application information provider Competence.
Company estimates show that the revenue from US app stores from supplies were more than doubled between 2020 and 2024. Apple’s share in the Application Store Committees was around $ 4.76 billion, increasing to over $ 10.1 billion by $ 2024.
Based on Appfigures data, US App Store managers created low revenue from their applications and games using Apple’s payment system in 2024 and took the home of $ 23.57 billion after Apple’s cut.
Although Apple usually does not break its revenue in the app store during profits, Published a report in May 2023 Where he said the App Store has created $ 104 billion worldwide in estimated debt for digital goods and services in 2022.
However, Appfigures’s analysis found that the App Store made $ 61.5 billion worldwide in 2022, which increased to $ 91.3 billion in 2024.
This leads to a difference between Appfigures analysis and Apple itself.
This can be explained by an important warning found in the Apple report. Under Apple’s diagram, it states that “Billings and Sales” details are “It’s not the same as App Store Billings.” This is important here.
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When Apple wrote its report, the company was trying to show how big the App Store is and how key it is to the overall economy, so it merged revenue from the App Store to create the whole for the category “Billings and Sales”.
In the report, Apple calculated the part of the total revenue of an app that is facilitated by the App Store, even if the market was made elsewhere. For example, if a user buys Hulu subscription online, but then spends 60% of Hulu’s time on Apple devices, Apple credits himself at facilitating 60% of user spending. (To determine the use, the report was based on third -party sources, such as market research companies, to assess the use of use in smartphones for tablets, desktops or televisions.)
Apple also allows businesses to distribute applications with in -app purchases, but these are not visible in the App Store.
“Tachos irreparable harm?”
Examination of the numbers around us The revenue from the Apple App Store is more important than ever after the recent court ruling now preventing Apple from charging a 27% commission for transactions outside the application store.
Apple initially tried to comply with the order of the court arising from its antitrust battle with Fortnite Maker’s Epic Games, making changes that would not hurt App Store.
To do this, Apple last year gave developers a way to apply for exception to the rules of the application store so they can add web links to their applications that direct customers to outdoor markets. However, Apple continued to charge a 27% commission for these purchases and dictates how the site links are displayed. (This still included the use of “terrorists” to warn consumers of the dangers of shopping outside the App Store.)
Last week, a judge decided that Apple was in a “voluntary violation” of the 2021 mandate, continuing to receive remuneration in the markets made out of applications and creating new anti -tamin obstacles.
This decision forced Apple to inform US applications storage rules, which now allow developers to connect to other ways for consumers to shop, without obstacles or supplies. Since then, several applications have benefited from the possibility of importing internet payments, such as Spotify, Amazon Kindle and Patreon. A small game simulator called Delta now supports the patreon, too.
Apple appeals to the decision, arguing in its latest deposition that the decision is causing Apple “serious irreparable damage”.
“These restrictions, which will cost substantial amounts of Apple annually, are based on behavior that has never been judged as (and are not) illegal,” Apple’s’s refers to archiving. “On the contrary, they were imposed to punish Apple for supposed non -compliance with a previous state law order that is itself invalid.”
This argument will probably not probably go well with developers, as many believe that Apple should reduce supplies for all years ago, not just for small business developers.
Appfigures also broke the revenue from Appfigures applications and games, which created Apple about $ 6.28 billion and $ 3.83 billion, respectively, in 2024.
Together, these elements emphasize how the critical revenue from the application store remains on the bottom of Apple and why they struggle so hard to maintain control.
