Apple is working steadily to extend its world Apple TV+ series “Severt,“Through online materials, e-books, podcasts and other content-and thus have its fans. By utilizing the power of the platform, the Cupertino Technological Giant has managed to distribute easily supplementary material that adds to the narrative skills. spectators More indications for mysterious employer in the heart of the series, the Lumon industries and other characters.
And for fans of production itself, a companion podcast With creator Ben Stiller and star Adam Scott sinks into the nuts and bolts of the way the scenes were shot and other content behind the scenes.
Currently The most popular Apple TV+ series Always, “departure” has gained attention and awards For cinematic techniques, direction, production design and much more, but also resonates with viewers because it reflects a certain dissatisfaction with American society.
With its limit, its absurdity takes on issues such as the risks of capitalism, the lengths that people will go to achieve work-life-life balance, corporate oppression, classification and bad technology, “departure” reaches a broader Group from -fi.
Marketing around “puzzle box“The television series, where electronic content becomes part of the show itself, is something that brings to mind the work that has been done in previous years around the worship classic,” Lost “as Dharma Initiative.
Unlike “Lost”, however, creators “Severt” have promising That they know where the series goes and how it will end – which makes it more fun to get off with the rabbit hole that hunts online indications.
Below are some of the complementary materials that extend the “Severt” universe and offer tips on what is going to come.
Formal comrades
- “Retirement: Lexington’s letter“Published by Apple Books. This accompanying story and Tell-all is said in terms of a party official of Lumon Industries Margaret” Peg “Kincaid, who discovers some of the dark truths for her employer.
- Included in this lower It is also the Macrodate Refiner’s orientation brochure for new entrants, which features a Microsoft Clippy Lumon version-except that it is an anthropomorphic retirement chip, not a napkin.


- “You are“Published by Apple Books. In a row, this book is written by the character of” retirement “Dr. Ricken Lazlo Hale, PhD, and ends up playing a role in the awakening of cut workers. The Book Companion, which is available both as e -Book as well as as a narrative Audiobook, offers the first 8 chapters of Ricken’s work dedicated to self -discovery and the weird jokes.


- The Podcast Severance with Ben Stiller & Adam Scott. It is produced by Audacy, the creator’s official podcast discovers and reveals details behind the stage interviews.
- Lumon Industries LinkedIn profile. Researching your next job at LinkedIn and You may meet Lumon Industries’ business profile, which introduces followers into the concepts of founder Kier Eagan, including the 9 basic principles of vision, Verve, Wit, cheerfulness, humility, kindness, flexibility, integrity and wiles . The page often publishes harsh ODES in corporate fulfillment and self-improvement along with its efforts to hire new workers to participate in Lumon, based in the fantastic city of Kier. The threatening tones of its content are not so different from some of the corporate words that surround it on LinkedIn, strange.


- Grab with the creator of “departure” Dan Erickson in Reddit AMA. It’s a few years, but it’s worth reading about all fans looking for “official” – if limited – answers to their questions. (For example, Erickson rejected “It’s all a simulation theory” answering: “Yes, the office is real.
- Experience of Roku Free Fan. Streaming Media Player and TV Maker has worked with Apple TV+ to offer “Sevence” fans a free preview of season 2 that included Intros character for Mark S., Helly R. and others, as well as other contents behind the scenes , including an exclusive interview. (As the premiere has passed now, you can access the fan experience through the Roku search instead of the original screen menu.)


- Lumon Industries in Tiktok. This Tiktok account hosts the video content produced by Lumon (also known as Apple Marketing Team), but seems to be running independently. On the page, you will find the retro video of the city called Kier and additional excerpts from the Lumon Management Program (“Lump”)-as what you need to do when the low morale hurts your team. For example, it recommends that you clean all the distractions so that workers can focus on their “important and mysterious” work.
- There are also social media accounts for Lumon Industries X; Instagram; Threadand YouTube, but these are not verified or run by Apple.
- Reddit users can sink into “retirement” theories and share ideas in communities such as r/sevenceAppletvplus; r/sevencetvshow; r/welcometolumonor can share shitposts in r/okbuddysevence;
- Tumblr users can participate online Community tumblr Dedicated to “Departure”, where you can find fan blog posts and fan-made art.
- Since it is a “real” book, you can leave “The You Are” Tome A Goodreads Review. One selected criticism states: “The terrible are but bulls and lies. I look forward to reading the book as a whole, but every time I order a copy, it is stolen from the front steps. So frustrating.”
Fan-made fun
- Lumon Industries website. Designed by the developer Daniel Sifman and several of his own YouTube series Viewers, this fan-made website allows you to pretend that you are a MDR employee, refining the numbers-otherwise-otherwise-to binting them in boxes at the bottom of the screen. While the fan version does not resemble the software observed on TV – the bins have not been highlighted with the various “tempers” as in the show, for example – there is a bit Easter egg Referring to the screen taken from season 2, episode 1 on the website.
- Also by Shiffman, you are bot Blue and X The automatic excerpts from Dr.’s book Ricken Hale, such as: “A society that overflows with illusions, but Famished Mind celebrates the deeply hidden in the kaleidoscope of reality.” Shiffman also put Bot’s source code in gitHub.
- Wiki severance. This fan-made Wiki dedicated to all “departure”, allows you to research characters, music, locations, episodes, events, theories and much more in one destination. (There are also wikis available Imagination and wikiwand.)
- A Lumon Office is available fan The game Sims 4.
“Severt “season 2 is on Apple TV+, which recently reached Android mobile devices. The season 2 began broadcasting on January 17, 2025 and will include 10 episodes, which will end on March 21, 2025.
Do you have a favorite fanance fanance experience? Let me know: sarahp@techcrunch.com.