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You are at:Home»AI»Google pushes AI to flight offers as antitrust control, competition warms up
AI

Google pushes AI to flight offers as antitrust control, competition warms up

techtost.comBy techtost.com17 August 202503 Mins Read
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Google Pushes Ai To Flight Offers As Antitrust Control, Competition
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Google on Thursday announced A new search tool powered by AI to help travelers find flight agreements-even when regulators continue to dispute whether the domination of the search giants in Discovery Discovery Stiffles.

Called Flight offersThe new tool is available on Google Flights and is designed to help “flexible travelers” find cheaper fares. Users can type in natural language questions on a search line – describing how and when they want to travel – and AI surfaces.

These questions can be like “Weekly Journey this winter in a great food, only without stopping” or “10 days of skiing trips to a world -class resort with fresh dust,” Google said in a blog position.

Google confirmed to TechCrunch that flight agreements use a custom version of Gemini 2.5. The pricing information comes from real -time data supply with airlines and other travel companies. The prices presented in the flight agreements match those in existing Google flight preferences, but the AI uses to analyze natural language questions and surface -matching destinations, the company said.

The tool ranks the results based on the percentage of savings, with the highest savings appearing first, the company said. If the savings rates are equal, the lowest absolute value appears first. Bids without saving signal are ranked from the lowest price, the company said.

Because flight prices often change, Google told TechCrunch that ranking and availability of deals in the tool may vary.

Regulators, including the European Commission, are currently investigating how Google can favor its own search products – including Google flights – in ways that harm competition. EU regulators are monitoring Google to enforce the law on digital markets, with the aim of enhancing the power of large technological platforms. In response, the unit belonging to the alphabet is Reportedly To calm down the regulators, including the addition of a price enhancement framework to the search results.

Initially, Google brought flight offers to Beta, with plans to unfold it in the US, Canada and India next week. The company said the goal of Beta release is “to concentrate on feedback and explore how AI can improve travel programming”.

Google has confirmed to TechCrunch that it addresses users’ questions such as search history and users have the ability to manage or delete their history created through the tool with a visit to the sister.

The latest move is part of a broader experiment, as Google seems to compete with Openai, Humanity, Embarrassment and other important AI players, incorporating AI genetics into a travel search.

Competitors such as Booking.comExpedia and Indian travel accumulator Blessings They have already released their own AI integration to rationalize travel programming. In this sense, Google arrives a little late. But with its scale and range, the company could still be a serious challenge – if the tool proves to be effective and gains attraction.

However, the classic Google Flights interface will continue to exist. The initial flight search tool, launched in 2011, even has an information with the option to exclude key fares for travel to the US and Canada.

This story has been informed to include Google’s answers to some of our questions.

We always try to evolve and by providing some image of your perspective and feedback on TechCrunch and our coverage and events, you can help us! Complement this investigation To let us know how we do and have the opportunity to win a prize in return!

Antitrust competition control flight Google Google flights offers pushes warms
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