Instagram tests Locked rollers that can be approached with secret codes

Instagram seems to quietly test the locked wheels that viewers should unlock with a code and a suggestion provided. The feature is a simple way to increase commitment to the content of the creator, but it could also provide creators and celebrities a way to share the exclusive wheels with their most committed followers, who are more likely to know the answer to advice.

For example, a creator can lock a cylinder with hint, “my birthday” or “my dog’s name” to share the exclusive content with loyal fans.

Post-proprietary social network was identified Test of operation In his design, where he shared a locked cylinder asking viewers to “introduce a secret code”. The hint of the code is “1st # in the caption”. In this case, the code is “yarn” – a reference to the first hashtag mentioned in the caption. Once unlocking the cylinder, you will see a banner that says “Coming Soon”, which seems to be the announcement of the design account that a profile on topic is starting.

Instagram did not respond to TechCrunch’s request for a comment to find out more about this feature, but the test was detected to be tested on a public account.

The new feature could also be used by creators and chips to launch promotions or marketing campaigns in a fun way. For example, they could use locked wheels for product revelations or create buzz around the launches.

As for regular users, the new feature could be a fun way to share the content with specific friends.

Of course, some people may not want to get involved with locked wheels and spend time trying to find secret codes, especially because Instagram has already flooded with tons of different types of content and features.

It is worth noting that the new test feature is somewhat similar to Instagram’s “Revelation” feature that allows you to post a hidden story for your fans to reveal by sending you a DM. This feature began last year as a way of creating more intimate connections in implementation and enhancement of commitment.

As with any other test mode, it is unknown when or if Instagram plans to be widely released with locked wheels.