New data shows that usage of the Meta AI mobile app for iOS and Android has grown significantly. According to a new analysis from a market intelligence provider Similar Webthe app’s daily active users on both platforms rose to 2.7 million as of October 17, up from about 775,000 just four weeks ago. Additionally, Meta AI’s app installs are also up, reaching 300,000 new downloads per day, compared to less than 200,000 daily downloads a few weeks ago.
For comparison, Meta AI’s app had just 4,000 daily downloads a year ago on October 17, 2024.
The company says it hasn’t seen any meaningful correlation in either search estimates or advertising, but notes that Meta could be running promotions on Facebook or Instagram that wouldn’t be captured in its model.
But there’s also another possible explanation for the sharp rise: the launch of Meta’s new Vibes stream in September, which introduced AI-generated short-form videos to the Meta AI mobile app.
Meta AI introduced the Vibes stream on September 25th, which correlates with a sharp increase in daily active users of the app on iOS and Android, as shown in the chart below.
Recently, OpenAI’s video generator Sora made headlines as its app shot to the top of the App Store as users rushed to try out the new technology. However, Meta AI could have benefited from this release. While Similarweb says its data doesn’t prove cause and effect, it’s possible that the attention on Sora prompted some people to try Meta AI in order to compare the two experiences.
Another possibility is that Meta could take advantage of Sora’s invite-only status. That is, those who could not try the OpenAI implementation may have looked for an alternative to experiment with. This would also be an interesting explanation, as it suggests that OpenAI’s decision to keep Sora’s gate may have directly strengthened his opponents.
Techcrunch event
San Francisco
|
27-29 October 2025
As of October 17, Meta AI’s app had seen a 15.58% increase in daily active users worldwide, while ChatGPT, Grok, and Perplexity saw declines of 3.51%, 7.35%, and 2.29% respectively.
