Thursday morning Netflix he said is acquiring InterPositive, a film production technology company founded in 2022 by actor Ben Affleck.
The acquisition aligns with Netflix’s approach to using genetic AI in filmmaking: The company has already used genetic AI for special effects in some original content, and has assured investors that it is “very well positioned to effectively leverage ongoing advances in artificial intelligence.”
Affleck wrote in a statement that he started thinking about how artificial intelligence will affect the future of filmmaking in 2022. He says he wanted to “preserve what makes human storytelling human, which is judgment,” and sought to “protect the power of human creativity.”
InterPositive is not trying to make artificial intelligence actors or synthetic performances. Instead, the company has created a model that helps production teams work with footage from their own productions to help make post-production edits, such as addressing continuity issues or making quick adjustments or environment improvements.
“Intensive research and development led to our first model, trained to understand visual logic and syntactic consistency while maintaining cinematic rules in real-world production challenges such as dropped shots, background replacements, or incorrect lighting,” Affleck wrote.
“We’ve also created restrictions to protect creative intent, so the tools are designed for responsible exploration, while keeping creative decisions in the hands of artists — and ensuring that the benefits of this technology flow directly back into the story they’re trying to tell.”
Affleck is joining Netflix as a senior advisor as part of the deal. Financial terms of the deal were not disclosed.
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“Our approach to artificial intelligence has always been focused on meaningfully serving the needs of the creative community and our members,” Netflix chief product and technology officer Elizabeth Stone said in a statement. “The InterPositive team is joining Netflix because of our shared belief that innovation should empower storytellers, not replace them.”
