Spotify is launch music videos in the US, Canada and a handful of other markets, after the feature launched on beta in foreign markets last year.
The videos, which are provided by record companies under new deals, will only be available to subscribers who pay for Spotify’s Premium plan and can be streamed across the iOS, Android, desktop and TV apps.
Users will start seeing a new option in Spotify “Jump to Video” when listening to a song. The video will then start playing from where the song currently is — a change from how the previous beta worked. Users can switch back to music only by pressing ‘Switch to audio’ at any time.
Videos can be played in full screen when the phone is in landscape orientation, the company says.
After you make the switch, the music video will replace the short, looping video that usually accompanies tracks, unless you disable the feature in settings.
By the end of the month, Spotify will have video-specific playlists available for subscribers in the US and Canada, including Video hits of the 90s, Hip-Hop Throwbacks, Latin Party Hits, Country hitsand Pop Music Video Hits. Users will also see personalized video recommendations on the app’s home screen.
Bringing music videos to the core US market will help Spotify better compete with YouTube, which currently offers its own music streaming service and has moved into podcasts. Spotify has tried to combat the latter threat by adding support for video podcasts, as well as other social features like comments, questions and answers, and polls, making the app more like a social network.
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The news that Spotify’s music video feature was coming to the US soon was leaked out last month, after that of the company deals with the National Association of Music Publishers (NMPA) in November. As part of the expanded partnership, the streaming service has launched an opt-in portal that allows NMPA members to directly license audio-visual (AV) rights in the US. Spotify said the move would “increase revenue for songwriters and independent publishers,” as a result.
Spotify had other deals that included AV rights Global, Sonyand Warner Music Group throughout 2025.
The company declined to share how many total videos are included at launch, what labels are involved or details of the deals. However, a spokesperson said that, similar to audio streams, music video streams of at least 30 seconds will be listed and royalty-free under the agreements.
In addition to today’s expansion to the US and Canada, Spotify is bringing music videos to Antigua and Barbuda, the Bahamas, Barbados, Dominica, Ghana, Grenada, Guyana, Haiti, Jamaica, Uganda and Venezuela.
A full beta shopping list is available at Spotify support site. In the beta markets of Brazil and Colombia, music videos are also offered to listeners in the free tier.
