Tinder is still struggling to generate revenue from its users, as it reported a 7% dip in the payment of users, while its parent company, Match Group, saw 5% dip in Q2 2025 in all dating applications, including Tinder, Hinge, Match.com and others.
To enhance the commitment and push more people to pay for its product, the company has taken many new initiatives. During the profits of Match’s second quarter, Match Group CEO, CEO, Spencer Rascoff, said Tinder will debut on a new feature called “modes”, which will allow users to change between different dating targets to make new -time connections. This is similar to a previous option where Tinder allowed users to place their relationship goals directly on their profiles.
Tinder will also explore a broader redesign and other new features, including those aimed at students, to lead more use between Gen Z.
Another new feature allows users to like specific parts of a profile, pushing people to start conversations based on these preferences, similar to Match’s app dating app.
Changes arrive in the midst of a mixed quarter for the dating application giant, which referenced Revenue of $ 864 million and profits that declined from $ 133.3 million annually to $ 122.5 million in the 2nd quarter. However, the company provided one better than expected Q3 prospects with revenue of $ 910-920 million.
Match also announced that it will invest $ 50 million in product development, as Dating Maker aims to connect with younger Gen Z users and use AI to improve its products.
“We will take the first steps towards a new UI renewal in Q3 with a clearer, faster and more modern look in the whole application,” Rascoff said. “We are on the right track to try out the release of a redesigned” see who like you “tab this autumn with the aim of helping users connect with people who are more likely to be interested, as well as drive more revenue,” he added.
In the case of the latter, Tinder continues to experiment with the match with AI, which he debuted in New Zealand earlier this year. The feature delivers edited matches based on information from your Tinder profile, answers to questions and optional ideas from the user’s camera photos.
Now, the company intends to develop this trait in more geographical areas.
“The interactive match experience we are trying in New Zealand is specifically designed to attract this kind of public [users under 30]: Someone who doesn’t just want to be judged on the basis of his physical appearance. [The feature is for] Someone who instead is willing to put some time, answer a few questions and then get a customized result back, “Rascoff said.
In addition, Rascoff noted that Tinder is thinking of starting more characteristics of specific college, including allowing users to simply search for their college or other selected colleges to address younger users.
The company also offered an update on Tinder’s Double Date option in June, which allows users to combine with a friend that fits another couple. The dating company said it saw positive results with 92% of users using the feature under 30 years of age.
This was Rascoff’s first full quarter in Helm of Match Group, as co -founder of Zillow Group and Board member was specified Managing Director in February.
Earlier this year, the company announced that Faye iosotaluno would resign from the CEO of the application in July, with Rascoff taking on the role. The company also eliminated 13% of its staff (about 325 people) in May and ended open roles.
