Meta’s social network yarn, a x competitor with more than 320 million monthly active users, are now New features are circulating On topics, answer controls and video playback in the application, among other things. It also makes political content proposals more personalized to the user, the company says.
Combined, the features are intended to apply the application more relevant to users and keep them committed to the content of the network, at a time when x is no longer a competitor of the yarn. Today, Meta is facing the rise of alternative networks such as Bluesky, which now has ultra 33 million users and a platform that inspires its opponents on Instagram.
To better help users of the yarn, users will now be able to add up to 10 issues that are interested in their social network profile. By clicking on these issues, it will then show you relevant publications, which facilitates their participation with others in the social network that share your own interests.
The company began to try the feature to add interest to profiles earlier this month, TechCrunch said. The feature is still described as a “test”, with its wider launch today.
When writing a new post, you will now see the suggestions to add a proposed voltage issue, if relevant, or a matter related to other publications you have previously shared. These topic label proposals aim to help the positions approach an audience who is also interested in this issue, Meta explains.
The threads also introduces a redesigned theme label, which looks like a pill and is next to its place for your feed. Users will be able to quickly press the label to see all the posts tagged with this particular subject.
Meta claims that labels with labels “generally receive more views” than without without, but do not share specific data to support this statement.


Another new feature allows you to manage how people interact with your posts and posts you see. Now you will only be able to allow your fans to answer or report a particular post.
The addition is based on the tendencies that started in November 2024, which allows you to limit the offer positions to anyone, the profiles you follow or the ones you only mentioned.


Also, in November, the yarn began experimenting with allowing users to choose a default flow that is not the algorithmic power supply after the circulation of custom supplies to compete with the Bluesky Social Network.
Now the yarns will allow users to mix the order of their custom supplies. This means that you can even make a custom power supply the default it displays when you first open the application – have requested feature users.
Another update improves video playback on topics. Along with the other changes, Meta launches a redesigned video playback program that is easy to access for pause/playback and skips the controls along with a progress bar to easily clean the video.


Specifically, Meta also said that he has begun monitoring political and political content back into yarn in a more personalized way.
The company decided in 2024 to stop proposing political content to Instagram users and issues before the critical US presidential election. Following the elections wrapped, with President Trump in power, Meta announced that it will begin to bring political content back to Facebook, Instagram and the issues.
Meta Mark Zuckerberg’s chief executive also interrupted the company’s facts control program after the election, choosing to rely only on the efforts of the community of moderation.
As part of these efforts, the company said it would start adding political content to users’ flows, based on what Meta determines that they want to see. In other words, it aims to recreate the echo chamber where the user’s worldview is reinforced without exposure to the other side.
Meta says it will continue to hear users’ comments as it develops further issues.
Additional reports by Sarah Perez.