Triller, a would-be competitor to TikTok, is hoping to take advantage of TikTok’s possible ban in the US by suggesting creators move their content from the popular short-form video app to its own. The company has now launched a website, SaveMyTikToks.comwhich promises to backup all TikTok videos by uploading them to Tiller.
The website is powered by our customer engagement platform Amplify.aiwhich Triller’s parent company, TrillerNet, acquired in 2021. The deal initially focused on helping Triller creators track and monetize their content while helping brands and advertisers match creators’ content with consumers. Now users can agree to Triller’s terms and then click the “Connect TikTok Account” button to give Triller (via Amplify.ai) access to their videos, profile information, and more.
After that, the site will ask users for their email address to notify them when their posts have been downloaded and saved. Users must then create a Tiller account and wait for instructions on how to upload their saved content later. The process takes a little more effort than the “click of a button” that Triller promises on the new website.
The January 19th deadline to ban TikTok is looming after it was signed into law by President Biden in April 2024. The move then received strong bipartisan support in the House and Senate over concerns about TikTok’s Chinese roots. Its parent company is Beijing-based ByteDance. Lawmakers believed this to be a national security threat to US citizens.
However, the ban now looks less likely, given that incoming President Trump recently asked the Supreme Court to put it on hold, saying it would interfere with the president’s ability to manage US foreign policy. (Trump’s court filing also noted that he had 14.7 million followers on TikTok, which led him to reexamine the app’s importance as “a unique vehicle for freedom of expression, including basic political discourse,” he said.)
But creators on TikTok regularly raise concerns about how the ban will affect their ability to reach fans — and ultimately their ability to generate revenue through creator rewards, ad revenue sharing and brand partnerships.
Currently, over 543,000 videos have been tagged with the hashtag “tiktokban,” for example, and “tiktokbanned” adds over 103,000 more. (There are also many more videos, but they use less specific tags like “social media” or just “tiktok.”) Creators largely advise their followers to find them on other, more established apps like Instagram or YouTube — no Triller or Lemon8, another app owned by ByteDance that was introduced in previous years as a backup plan in case of a TikTok ban.
Whether the Thriller pitch will work for the creators, of course, remains to be seen. Many creators want to move their audience to other platforms where they are already active and have a following, rather than completely adopting a new app.
Thriller, which Published in October 2024 after three failed attemptshas seen its stock slide in the weeks and months since, and currently trades at $2.50. He is also embroiled in another lawsuit — this one for failure pay off a $35.5 million note. (The company settled a sizable $28 million lawsuit with Timbaland and Swizz Beatz in 2022.)
The company also hired a former TikTok executive, Sean Kim;as its CEO in December 2024 to focus on an overhaul of the app. Kim previously served as TikTok’s head of product from 2019 to 2022, working on topics such as the For You stream, creator monetization, the developer platform, third-party integrations, and more.
Tiller’s app currently has about 50 million downloads on Google Play and the App Store, according to data from the app intelligence company Appfigures. About 56% of its users are between the ages of 18 and 24, the company says.
TikTok did not respond to a request for comment.
Updated after publication with download estimates.
