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You are at:Home»Startups»Khloe Kardashian launches the Consumer Brand supported by Serena Ventures, WME
Startups

Khloe Kardashian launches the Consumer Brand supported by Serena Ventures, WME

techtost.comBy techtost.com22 April 202502 Mins Read
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Khloe Kardashian Launches The Consumer Brand Supported By Serena Ventures,
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Khloe Kardashian has previously launched her new food company, Khloud, and her first product, a Protein Popcorn, Set to hit a target from April 29.

In December, TechCrunch reported that Kardashian and her mother, Kris Jenner, were trying to raise at least $ 10 million for a business called Khloud. Jessica Bixby, a partner of K5 Global, who invested in the trademark, said she continued to increase a “$ 12 million overwhelming”.

Other investors include Serena Ventures, William Morris Endeavor (WME) and Capital Capital.

Khloud says popcorn is made of whole grain corn and that the “Khoud powder”, a milk protein and the sprinkling sprinkle mixture gives each serving seven grams of protein. In addition to the target, the product will be sold on his website.

“We start with popcorn, but that’s just the beginning,” Kardashian told TechCrunch. “We are planning to expand into other categories of snacks throughout the store. There is so much room for redefining daily snacks.”

Kardashian says the mission of the snack brand is to provide more nutritious alternatives than “pure” ingredients.

Kardashian-jenners are known for their ever-growing and constantly integrated business Empire. This, however, marks the first time a family member has entered the snack business. It is somewhat logical – many articles have been written about their favorite foods (including A dedicated Instagram Page), and wherever there is a widespread potential potential interest of consumers, there is a broad opportunity for celebrities to make money.

Celebs have drawn Many hair care linesAlcohol lines and beauty products. The Kardashians were there (and they still do it). Now, their empire is spreading by household cleaning products In food in our canteens.

brand consumer Hearthically Hollywood Kardashian Khloe Launches Serena Serena Williams Supported Ventures WME
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Once close enough for a takeover, Stripe and Airwallex are now going after each other

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Once close enough for a takeover, Stripe and Airwallex are now going after each other

18 April 2026

Airwallex is set to take on Stripe and the rest of the payments industry — in the physical world

16 April 2026

Cash app launches ‘pay later’ feature for P2P transfers

3 April 2026
Startups

Sources: Runner in talks to raise $2B+ at $50B valuation as business grows

SaySo is a new short-form video app that aims to restore users’ trust in news

From the Startup Battlefield to the International Space Station: geCKo Materials Made a Sticky Product

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