Electrify ExpoWhich has spent the last five years by putting festivals in all the US to train people for electric vehicles, begins a demonstration experience where people can get an EV house for a weekend. The first company to work with is Tesla and Electrify Expo CEO BJ Birtwell says that more brands will come aboard in the near future.
“It’s an opportunity for our attendees at Electrify Expo to have a non-pressure, non-sales-yy experience with an electric vehicle on their terms, running things and adjusting this vehicle to their lives to see if it really makes sense to them or not,” Birtwell said in an interview.
Driving an electric vehicle for the first time can often persuade people to jump from internal combustion engines. There is also a strong demand for such experiences. Late last year, consumer reports found that half of consumers in the US are You are interested in the driving test of an EV.
The new “Electrify Weekender” experience will be Available for Electify Expo Intersetes (also needed driving license and car insurance) starting with the Los Angeles Festival, which begins on June 21. Birtwell said he hopes to use Los Angeles to start as an opportunity to eliminate any problems in front of other festivals this year in Seattle, San Francisco, Chicago, New York and Dallas.
For Tesla, the Electrify Weekender program could be a way to approach potential customers who may still be familiar with or even cautious about the brand – perhaps by offering a time when the sales of the company signal due to the aging of the series, the increased competition and the Elon Musk. Tesla did not respond to a request for comments about the program.
Birtwell said the Electrify Weekender program is a natural expansion of EV Demos species that its festival has been offered for years. While these demos are soon – often lasting about 8 to 10 minutes – he said they have played an important role in converting those present to buyers EV.
“People who buy a ticket to come to our festival are often intersecting a bunch of different electric cars and trucks, as they literally come to our event as if we were the 2.0 of a car car,” he said. “Then they get into all these cars and calculate what they want to buy. So this experience only helps people who are really loaded low in the market funnel to experience to convert.”
Car companies have long been offered similar extensive test programs, but Birtwell said they often let interested buyers feel pressure from their local dealership to make a market. It expects that the electrify expo will act as an intermediate type that can alleviate this pressure, while attracting consumers who may never have signed to start such a test move. Eventually, Birtwell said he expects thousands of people to take the Electrify Expo in the offer.
“If we are going to drive the broader EV adoption beyond half of the population, it means we have to address everyone,” he said. This means particularly targeting consumers who are “curious and skeptical of the EC”.
