PintarnyaAn Indonesian employment platform that exceeds the matching jobs by offering financial services along with full -time and side -line opportunities, said it has collected a $ 16.7 million series.
Funding was driven by Square Peg with the participation of existing Vertex Venture Southeast Asia and India and East Ventures.
Ghirish Pokardas, Nelly Nurmalasari and Henry Hendrawan founded Pintarnya in 2022 to face two of the biggest challenges faced by Indonesians daily: earning enough and borrowing responsibly.
“Traditionally, mass workers in Indonesia find offline jobs via work or oral reports, while employers are buried in paper applications and candidates that rarely hear back.” We vote for work with AI to hire faster, and we provide workers more faster, deeper in debt ”.
About 59% of Indonesia’s workforce is employed in informal sector; label The difficulties these employees face access to official financial services because they do not have verified income and official employment documentation.
Pintarnya faces this challenge by working with lenders supported by assets to offer secured loans, using collateral such as gold, electronics or vehicles, Hendrawan added.
Since funding its seeds in 2022, the platform currently serves over 10 million working seekers and 40,000 employers at national level. His revenue has increased almost five times as much as he is expecting to reach the end of the end of the year, Hendrawn noted. Pintarnya mainly serves users aged 21 to 40 years, most of whom have a high school training or a diploma below the university level. The start aims to focus on this part that is not covered, given the large population of blue collar and informal workers in Indonesia.
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“Through the journey of building employment services, we have discovered that our users needed more than jobs – it needed access to financial services that traditional banks could not offer,” Hendrawan said. “We are voting for work with AI to hire faster and provide employees safer, healthier lending options – designed around what they can reasonably afford, rather than pushing them deeper into debt.”
While Indonesia already has work platforms such as Jobstreet, Kalibrr and GLints, they mainly serve the roles of white collar, which represent only a small part of the workforce, according to Hendrawan. The Pintarnya platform is specifically designed for blue collar workers, offering custom experiences, such as fast-implementation options for Walk-in interviews, affordable electronic learning on relevant skills, complementary income opportunities and unhindered links with financial services such as loans.
The same trend is evident in the Fintech sector of Indonesia, which also serves white collar or upper middle class consumers. Conventional loan grading models, based on fixed monthly income and bank account activity, often leave workers with a blue collar overlooked by existing Fintech providers, Hendrawan explained.
When asked about Fintech services, Hendrawan said: “Taking into account their employment regime, lending is the most economical service for Pintarnya users today.
The new funding will allow Pintarnya to boost platform technology and broaden financial services bids through strategic corporate relationships. With most Indonesian workers employed in blue collar and informal sectors, co -founders see significant growth opportunities in the local market. Utilizing their extensive experience in business management throughout Southeast Asia, it is also open to exploring regional expansion when the timetable is right.
“Our vision is that Pintarnya is the daily partner who authorizes Indonesians not only to meet today, but also to design, grow and upgrade their lives tomorrow … In five years, we see Pintarnya as the go-to super app for their employees, Hendrawan. “We want to be the first stop when someone is looking for a job, a place that helps them upgrade their skills and a reliable driver as they make financial decisions.”
