Spotify gives users more ways to personalize what they hear. The company begins a new feature that allows users to filter their library with specific activities, moods or items. These filters can also be used to find breeding lists, or, to some extent, audio books and podcasts, and can even start a new session on Spotify’s AI DJ.
Smart filters, which began to be released on Friday, will first be available to premium subscribers on mobile devices and tablets in selected markets, including the US, the United Kingdom, Australia, Canada, Ireland, New Zealand and South Africa. Spotify estimates that growth will be completed in the coming weeks.
The feature arrives as the company has focused on adding more personalization tools and features in its implementation in recent months. These types of tools, while seemingly small additions, can help further differentiate themselves from competitors, while at the same time finding it difficult to leave existing users.
In April, for example, Spotify began offering tools for creating personalized breeding lists using AI prompts and May, he added new List Management Tools as well as a way of creating your own custom art cover. You can also talk to the AI DJ now to personalize your music selection and take advantage of a refreshed version of the personalized Spotify Discover Weekly.
Despite these changes, some users find the Spotify interconnection environment becomes very full, especially as the company sinks into social networking territory, adding messages, podcasts, polls, Q&As, stories and design more like Tiktok or YouTube after entering music and podcast videos.
The company often has facing complaints About an overly busy user environment and the constant addition of new features has left some users feeling disappointed and overwhelmed. This, in combination with the company’s large focus on algorithmic proposals, has even pushed some Users to give up completely Spotify.
However, Spotify continues to mention more users and subscribers – its users have inflated 11% to 696 million In the last quarter Since the previous year, subscribers have reached 276 million, up 12%.
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