In a new experiment, Meta is limiting the number of links users can post on Facebook unless they have a paid Meta Verified subscription.
In the last week, several users have detected Meta testing, which affects link posting. Social Media Strategist Matt Navara famous that users participating in the trial can only post two links unless they pay a Meta Verified subscriptionwhich starts at $14.99 per month.
According to the screenshot posted by Navarra, users can still post affiliate links, comments and links to posts on the Meta platform, including Facebook, Instagram and WhatsApp.
The company confirmed the test to TechCrunch and said it is affecting those people using it professional function and Facebook Pages. Professional mode allows you to turn your personal profile into a creator profile while making your content discoverable by a wider audience.
“This is a limited test to understand whether the ability to publish an increased volume of linked posts adds additional value for Meta Verified subscribers,” a Meta spokesperson told TechCrunch.
This will directly affect creators and brands who post links from their blogs or other platforms to reach a wider audience.
The company said it is trying to learn how it can add more value to Meta Verified subscribers and this test is one such experiment to improve this paid program. The company added that, for now, publishers are not included in this test. He also said that users can still post links in the comments and are not affected by the limit.
In this transparency report for the third quarterMeta said that over 98% of US streaming views come from posts that don’t have links. However, it is unclear whether this signal prompted the company to experiment with limits on link sharing. The company said the majority of 1.9% of linked post views came from a page it followed. Linked posts shared by friends and groups were minimal.
The same report noted that YouTube and TikTok, along with GoFundMe, were the top domains among the links posted. With the new link posting limit test, creators and brands would be forced to post content from other Meta platforms if they hit their limit, or stop posting altogether if they didn’t want to pay for a subscription.
As artificial intelligence has taken over the internet, there is an ever-raging debate about the link-based web. AI summarization and search have negatively impacted the publishing industry. In recent years, social networks like X have played with demoting linked posts to encourage users to post content on the platforms natively.
