AI-powered design platform Picsart is launching an AI agent marketplace, allowing creators to “hire” AI assistants to help them with specific tasks, such as resizing and blending social content or editing product photos on Shopify.
With over 130 million Gen Z users worldwide, Picsart is like a more advanced Canva for social media managers and content creators. The company reached unicorn status amid the booming creator economy in 2021, but has stayed relevant by continuing to enhance its AI products to serve the current market.
The timing is good for Picsart to launch such a marketplace, as viral projects like OpenClaw have fueled industry demand for AI chatbot agents that can handle requests like a personal assistant.
“Creators are stuck as the operator of every workflow – the doer, not the decider,” Hovhannes Avoyan, founder and CEO of Picsart, said in a statement. “Our Agents change that relationship — you set the direction, the agent builds a plan using real data, you approve, it executes.
Picsart says it will introduce more specialized agents each week, but to start, creators can work with four different agents: Flair, Resize Pro, Remix, and Swap.
Flair Agent is perhaps the most sophisticated of the bunch, integrating with Shopify to act as an assistant for online store owners. The agent analyzes market trends to make recommendations on how a store could improve, such as suggesting they edit product photos to make it look more cohesive. In a future update, Flair will be able to run A/B tests and identify underperforming products to proactively offer suggestions on how a creator can improve their sales.
Resize Pro can resize images and videos for the recommended dimensions on various platforms, but uses artificial intelligence to genetically expand the frame if the original media is not suitable for a certain size. The artificial intelligence is supposed to ensure that resized images look like they were purposefully created and not just haphazardly cropped.
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The Remix agent invites the creator to describe a style, such as “vintage film,” “watercolor,” or “cyberpunk,” and edit an existing photo library to fit that theme, while the agent mode allows users to bulk change photo backgrounds.
For an agent like Flair, which is supposed to work behind the scenes asynchronously to analyze store data, it will be especially useful for users to be able to chat with these agents on WhatsApp or Telegram. Picsart integrates with these apps specifically since their APIs allow businesses to set up AI chatbots. but as more platforms add similar tools, the functionality could expand.
“As agents expand on messaging apps that creators already use, that conversation happens anywhere — at your office or on the subway,” Avoyan added.
In some cases, AI agents can prove to be problematic, as any LLM-based software has the potential to hallucinate and could potentially take actions that the creator did not intend. However, Picsart allows users to set “autonomy levels” for agents like Flair, which give the option to require creator approval before taking any action. These agents should also be less vulnerable to injection attacks than more public agents, assuming Picsart doesn’t have agents that interact more directly with customers or the internet in general.
Like many other AI tools, Picsart offers a free plan with just a few AI credits each week, but users can get significantly more capacity when they pay for premium subscriptions, which start at around $10 per month when billed annually. To use an AI agent, you’ll likely need a paid plan.
