Creating cartoons is a time -consuming process that requires multiple steps, including history, performance, composition and lighting to create a single scene. If a director wants to experiment with a different shot for a scene, a group of cartoons must return and modify things before the scene is finalized.
HarterA boot found by a mixture of execution and Hollywood technologists wants to create a tool that is powered by AI to make it easier to produce moving content.
The start was born outside the production company Rideback, which produced the franchise of the LEGO movie. The co -founders of Rideback, Michael Lofaso and Jonathan Eirich, are part of Cheehoo’s founding team with co -founder Rideback Dan Lin. Other founding members include former president of Dreamworks Animation Chris Defaria and former researchers Ai Yao-Hung Hubert Tsai and Wei-Cheng Kuo.
In a conversation with TechCrunch, Lofaso said that Cheehoo wants to lead the way for studios and creators to bring their lives to life.
“What we found through driving is that in Hollywood, the process of creating cartoons was expensive and complicated,” Lofaso said. “It began to become tougher for the creators to get their idea in the world. We wanted to create a tool that was inherent in creators’ work flows and facilitate their lives.”
Cheehoo tools provide creators a way to original and repeat the moving image. They help work such as data commentary, file conversions and form cohesion, allowing creators to move between different steps in the animation process.
The company’s work flow, which can be integrated with existing platforms such as Maya or Unreal, allows users to make changes to animation and see the results immediately. Creators can activate or disable AI features to receive more control of the processing process. Cheehoo uses AI models at home to help with characters and assets and allows users to incorporate third -party models from Openai, Runway and more for tasks such as post -production, motion stylography and scene synthesis.
Cheehoo did not announce launch partners, but the company said it is already working with several IP, studio and creators. Cheehoo has raised $ 10 million in funded by Greycroft, participating in Point72 businesses, the base set, the Asian heading, Powerhouse Capital, playground productions and driving.
Brentt Baltimore, director of Greycroft, said that the business business is always tend to invest in companies that create “New Age” media. He added that he believes that Cheehoo has the right mix of Hollywood, media and technological DNA to solve problems in cartoon pipelines.
“Cheehoo has the opportunity to reduce the cost of cartoon production as a whole,” Baltimore said in an interview. “This means that it can have sophisticated creators can easily create animation films without having an accurate studio installation. Using … ai, the company is trying to put businesses or large studio -level workflows in a tool that allows independent filmmakers to be creative. [is] Also doing all this, while providing creative control to users, what creative always wanted. ”
Looking at the future, Lofaso said that while Cheehoo works mainly with businesses and accessible, he intends to develop more products that focus on consumers. This can help cheehoo compete with newly established businesses, such as acceleration Cinamon and Cinamon, which are also making tools to help simplify aspects of moving images production.
