Bluesky makes it easier for publishers to watch references

Social network Blue; an open source opponent xShe has made a change that will allow publishers to better monitor the release of referral from seats on her platform. According to a comment from Blue employee Emily Liu, the company is now sending the reference to the Bluesky “Go” sub -sector to make it easier for publishers to attend when visitors to their site came through a link shared on the social network.

When you click on a link shared in Bluesky, you will notice that it appears briefly as a URL “Go.bsky.app” before landing you in the field of publisher. This allows the analysis systems to find that the visitor comes from Bluesky.

Liu notes in a post on Bluesky that the change came about because the news rooms saw a commitment from sympathetic and repetitions to the application, but had a harder time to determine how they translated into “real website traffic”.

Publishers are an important demographic for Bluesky to attract, especially if it aims to become a source of real -time news, similar to X.

Some news points have already reported increases Bluesky referral release, with some even found that Bluesky has surpassed references from other platforms, such as Meta and X yarn.

For example, Boston Globe reported in November 2024 that he saw 3 times more traffic than bluesky, compared to yarnand 4.5x higher conversions to paid subscriptions. Also in November, Guardian Australia editor Dave Earley communal This Bluesky release on the Guardian’s website was already twice in the threads and Bluesky Traffic was higher than the release of X in 2024.

The New York Times as well as other smaller publishers They have also seen a higher user commitment to bluesky.

Blue Rose Wang explained At that time the Bluesky references were up because “unlike other platforms, we are not promoting your links”.

Her message was a excavation on both yarns and X, the last of which changed the way the links appeared in its application to encourage more people to publish directly on X, instead of outside the space. (X owner Musk confirmed This X’s algorithm was designed to optimize the time spent on X, so the links did not receive “so much attention”.

Market Information Provider similarly noted that Bluesky created 38.6 million outbound visits In November 2024, it spread to various news sites, while the yarns created 24.5 million references. However, the company pointed out that 42% of yarn circulation directs users to its sister, Instagram, not on the websites of the publisher.

TechCrunch asked Bluesky when he made exactly the change to shift the links through the “Go” sub -sector, as it is not clear based on Liu’s position. The company did not immediately respond to our request for comments, but later confirmed that the operation released with the application 1.99 of the application last week and a following error repair.

After publication, Bluesky account also posted That it has now made it easier for the news rooms to track traffic on their websites.

“Starting this week, we have made it even easier for news rooms and much more to watch how much Bluesky release it sends to their websites,” the post says. “For those who create detailed information, the Bluesky reference is go.bsky.app,” he says.

The company works for referral issues for some time. Last November decided not to proceed with another solution to the reference problem that included an optional exception. Liu said earlier this month that the issue of the report had been determined with the The latest Bluesky Update started March 10 2025. He also responded to a position on Wednesday to add that the possibility of referring I just got another bug Fix on Monday night to address other issues.

Updated after the publication to include Bluesky’s post and confirmation about the new feature.