The AI bubble has not yet broken out, at least when it comes to consumer expenditure for AI applications.
Led by Openai’s Chatgpt, total AI applications were increased to $ 1.42 billion in 2024, according to App Analytics company Competence. This marks an increase of 274% by 2023 (the application that began in May of the same year). Among the tens of thousands of competitors applications – some of which OpenAi’s license technology – Chatgpt is so dominant that it has consistently gained more than the total revenue of other top AI applications.
The success of these applications is also a benefit to Apple and Google, which retains about 30% of in -app market revenue. Overall, AI Mobile applications are a purchase of $ 2 billion, according to Appfigures.
Chatgpt has been taken 353 million times to date, but the demographic elements that use the application are oblique. Above half of the mobile users of Chatgpt is under 25, indicating that maybe young people are more open to experiment with new technology (or maybe these users just want help with their work – the Pew research center estimates that have a quarter of our teenagers Chatgpt used for school workwhich has doubled by 2023).
However, users between 50 and 64 years are the second older demographic age, with 20.2% of users.
The gender gap between Chatgpt users is even more important. Appfigures estimates that in all age groups, men make up 84.5% of all users.
Although women play prominent roles in the AI industry, a PEW report from 2022 shows women tend to be more cautious about AI by men; an axios voting They found that 53% of women asked would not allow their children to use AI at all, unlike 26% of men. Meanwhile, McKinsey estimates That women will be more likely to lose their work on automation than their male counterparts, which could lead to further resistance.
Women may also be less enthusiastic about the mass adoption of AI products of consumers, because they are particularly vulnerable to the most threatening effects of this technology, such as sexually clear deepfake images.
Chatgpt firmly earns the share of the AI application lions, but with Deepseek coming to the market as a free open source alternative, the Openai application can be lightly seen. Deepseek has already ousted Openai as the top app in the App Store, but maintaining the current advertising campaign could be a challenge for the Chinese AI application.
