Meta overhauls Facebook Marketplace with new collaboration tools, social features, improved checkout experience and Meta AI integrations, the company was announced Thursday.
Marketplace is getting a new “collections” feature that lets users create groups of listings and invite friends to join. Users can start by saving a listing, starting a new collection, and then choosing whether to make it public or private. They can then add friends to their collection and share updates via Feed, Messenger, WhatsApp and more.
Meta is also testing collective buying, which means users can invite a friend to join their chat with a seller. The company says this makes it easier to coordinate pickup, negotiate prices and get questions answered.
These new collaboration features could be useful in situations where a group of roommates want to furnish their new apartment, or when someone wants to keep their partner in the loop when discussing potential purchases.
While Meta says the changes announced Thursday are designed to make Marketplace more useful, they also signal the company’s ongoing efforts to bring Meta AI to all of its services and products. In addition, by combining social, commerce and artificial intelligence, the company seeks to enhance the time spent in the Marketplace, while enhancing its competitiveness against other e-commerce platforms.
In terms of Meta AI integrations, Meta is going to start using its AI tools to help buyers ask the right questions when making a purchase. Now, when users start a chat with a seller, they’ll see the “Suggested Questions to Ask” button. If they tap it, Meta AI will use the details from the listing and conversation to suggest questions they might want to ask.
Additionally, Meta brings AI insights to vehicle listings on Marketplace, noting that vehicles are among the top five searches for young adults. Now, when users view a vehicle listing, they’ll see AI-generated information that aggregates key details like engine options, safety ratings, transmission type, seating and cargo capacity, reviews and pricing information.
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Meta also announced that users can react and comment on listings directly. The company says this will help others learn about the quality of the items and discover new finds. It will be interesting to see how people react to this change, as Marketplace has had a simple design since launch. Some may find adding reactions and comments distracting or even cluttering the service.
Meta notes that if a user likes an item, Marketplace will learn what they’re interested in and show more items aligned with their preferences.
As part of its announcement, Meta said it began integrating eBay and Poshmark inventory into Marketplace earlier this year to give people more choices when it comes to shopping in categories like fashion and electronics.
“Partner listings are highlighted with an icon on the listing image and are embedded throughout your Marketplace feed so you can see them while browsing,” Meta explained in a blog post. “You can also view the seller’s listing and information on the Marketplace product detail page, and when you’re ready to buy, you’ll be taken to the partner’s website for checkout.”
In terms of the improved checkout experience, shoppers will now see the total cost, including shipping and taxes, up front. They will now also receive notifications as their order status changes.
