Despite the well -known environmental benefits of recycling, it is estimated that Less than 10% of the world’s plastic Recycled. Ganiga’s innovation seems to bring this percentage using AI robotic bins.
The Italian start of Ganiga has created three products to help manage waste and recycling better. The first is a fleet of robotic waste containers called Hoooly, using genetic AI to determine what the garbage is and what the waste is recycled and sorted accordingly. The second is a smart lid that can be placed in existing waste bins with the same functionality as the largest counterpart of the bucket.
The company also has a software product that allows companies to monitor the waste they produce. It offers suggestions on how a company can reduce waste production based on its waste data.
Ganiga will present its technology as part of this year’s Battlefield Startup competition at TechCrunch Disrupt 2025, which runs on October 27 to October 29 at Moscone West, San Francisco.
Nicolas Zeoli, founder and chief executive of Ganiga, told TechCrunch that he had dreams of building the next big company, such as Facebook or Apple, as it was younger.
He decided to focus on the waste because he said that the issues around waste management are very tangible in his home country in Italy – and it was clear that there was not much about it.
“We all need to recover this problem,” Zeoli said. “I read 100 articles about this problem, for example, in one year, only in one year, around the world there is over 100 million tonnes of plastic and only 9% is recycled. This is a very real problem.”
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Zeoli started Ganiga in 2021 and created its first prototype in 2022. Zeoli said she decided to focus on building a bucket to solve this problem because it gives people a natural place to put waste that can be used to recycle and be recycled.
Waste management is also expensive for companies, Zeoli said. Many organizations, especially in Europe, have ESG orders to adhere to. Zeoli hopes Hoooly can help companies better watch their waste production to help them reduce waste and waste -related expenses.
Ganiga began selling its bins in 2024 and has since sold more than 120 robots to customers such as Google and multiple airports, including those in Bologna, Venice and Madrid, among others.
Zeoli said the company made $ 500,000 in revenue in 2024 and is already up to $ 750,000 in just the first nine months of 2025.
The company has also raised $ 1.5 million in investors’ pro-service financing, including Clean Tech VC Nextstep and Nexteneerv Capital, among others. Ganiga is trying to gather a round of $ 3 million.
The company is preparing to start its latest product in November, Hooolyfood, which is a software product that uses camera images to determine the exact amount of food waste. The company plans to sink into further products focused on software and in the future, Zeoli said, based on the data collected by today’s bins and software.
Ganiga has so far focused on the European market, but Zeoli said she hoped to expand to the US. The company is still thinking of moving its headquarters to the state in 2026.
“Ganiga is the first launch worldwide to fill an airport with smart bins,” Zeoli said. “This is important because we do not target the original. We are a product and we are open to the market.”
If you want to learn from Ganiga firsthand and see dozens of additional stadiums and valuable workshops and make the connections that drive business results, head here to find out more about this year’s disorder, which will take place on October 27 to October 29 in San Francisco.
