As FRT publishers about reduced traffic from Google, the search giant has begun to release AI summaries in Discover, the main news flow within the Google search app on iOS and Android. Now, instead of seeing a title from an important publication, users will see multiple logos of the top corner news editions, followed by a summary created by AI that mentions these sources.
The application warns that these summaries are created with AI, “which can make mistakes”.
The feature is not yet displayed for all news in the Google app. In the tests, TechCrunch managed to see AI summaries first hand in both iOS and Android applications in the US
He returned for comments, a Google spokesman confirmed that this is not a test, but in fact a US start. The feature will appear on iOS and Android in the US, with a focus on lifestyle issues such as sports and entertainment. Google also noted that the function would make it easier for people to decide which pages they want to visit.
In addition to summaries, Google is trying out other ways to present the news on the discover. Although not noted as fueled by AI, Some stories will include a set of sphere points Under the title or will be grouped with similar news.
For example, a story on President Trump’s Ukrainian agreement also included links to other stories about Trump’s latest actions. Meanwhile, a story from the Washington Post about Ice was followed by sphere points that summarize the content of the story.
Update in the search app comes as a number of publisher have experimented with AI on their own websites, including Wall Street Magazine, Yahoo; Parachute; US todayAnd others. The newly established companies have also taken the action, as well as with the particle, a news reader that uses AI not only to summarize the stories, but also to allow users to see different sides or ask tracking questions to better understand the subject covered.
Despite these tests, there is significant concern in the publishing industry about how AI’s shift affects the circulation of the site and references. With features such as Google’s AI offenses and AI function, users no longer need to visit a website directly to receive answers to search questions-they can be automatically summarized or shared on a chatbot interface. In addition to Google, this same trend is observed in other AI applications, such as Chatgpt or Purplexity.
Recently, Google has tried to calm the publishers with the start of the offer, a feature that allows publishers to produce revenue beyond the most release -dependent options, such as ads. By bid, publishers using Google Ad Manager can try different methods to provide access to their content, such as micro -businesses or users to take surveys, register for newsletters, tracking ads and much more.
But for many publishers, these tools come very late, as traffic is already in a sharp fall.
A story from Economist This week noted that global search traffic has been reduced by 15% annually since June, quoting data from Market Intelligence Company Similar.
Previous data from the company also found that the number of internet news searches that have not increased from 56% in May 2024, when AI reviews started almost 69% since May 2025.
Within this shift, Google Discover still provides a source for clicking, even when the google search has been reduced. But this can no longer happen if AI summaries are widely circulated in the Google app.
Was informed after publishing with Google’s comment, confirming that it is a US startup.
