Weekly subscriptions have now become one of the most popular ways in which iOS applications earn revenue, with these plans contributing 46% to the lower line, according to A new report From the Revenue Management Platform from the Adapty application.
The study, which was noted revenue of $ 1.9 billion in more than 11,000 applications, noted that weekly plans increased by 9.5% this year compared to lump sum markets, which increased by 6.3% in the first quarter. Other paid designs, including monthly, annual and life subscriptions, sinking into development.
Adapty said the prices of the weekly designs have also increased with growth. Average weekly subscription prices in the EU and the US increased by 12.2% and 12.5% respectively to $ 8.3 and $ 8.1. Compared, the monthly and annual plans have seen mixed growth in various areas. Applications such as Spotify and Canva have experimented with weekly designs in multiple markets.
The report noted that the US is driving 48.9% of contributions to in -application markets, with Europe in second place with a 24.8% contribution. He also said that US facilities bring 3-4 times more revenue than facilities from other areas.
In all areas, the weekly plans were the top revenue contributors. Specifically, these plans have created 60% of Latam revenue, followed by 53% in MEA. In Europe, while the weekly plans were the largest money driver, they had a 38%share.
There is a disadvantage in the rise of weekly designs, as it becomes more difficult for applications to keep users after a few weeks.
“What accelerates growth also limits the value of life duration. Weekly plans thrive into an explosion categories, such as utilities or rapid productivity tools, where users pay for immediate value, but rarely remain.
The report noted that weekly plans lead to better life from consumers in categories such as productivity and utility. However, in categories such as health and fitness and photography and video, the annual record value.
Adapty also said that developers who offer prior to subscription tests have seen positive results, with applications seeing 64% and 58% increases in US and Europe’s life value, respectively.
Apple is facing regulatory pressure to change the application store model thanks to both US and EU decisions. However, Adapty believes we may not see immediate results.
“We have talked to some of the biggest players in the field and honestly. There is no significant shift to third -party payments even the decline in conversion tends to cancel most of the upward march.
