Google updates it Ability to test AI to let you try on virtual clothes using just a selfie, the company announced on Thursday. In the past, users had to upload a full-length image of themselves to virtually try on an outfit. Now they can use a selfie and the Nano Banana, Google’s Gemini 2.5 Flash Image model, to create a full-body digital version of themselves for virtual testing.
Users can select their usual clothing size and then the feature will generate multiple images. From there, users can select one to make it their default test photo.
If desired, users still have the option to use a full-length photo or choose from a range of models with different body types.
The new feature launches today in the United States.
Google first rolled out the try-on feature in July, allowing users to try on clothing from its shopping chart on Search, Google Shopping, and Google Images. To use the feature, users need to tap on a product listing or apparel result and select the “try it on” icon.
The move comes as Google has invested in the virtual AI testing space, with the company having a separate app dedicated specifically to the cause. The app, called Doppl, is designed to help you visualize how different outfits might look on you using AI.
Earlier this week, the tech giant updated it with a shoppable discovery feed that shows suggestions so users can discover and try new items virtually. Almost everything in the stream is available for purchase, with direct links to merchants.
The discovery feed features AI-generated videos of real products and suggests outfits based on your personalized style. While some may not love an AI-generated feed, Google likely sees it as a way to showcase products in a format people are already familiar with, thanks to platforms like TikTok and Instagram.
