The smartphone startup has not announced today that it closed the $ 200 million C series, led by Tiger Global investment company. With this round, Consumer Electronics Company is now valued at $ 1.3 billion.
Other investors in the round included existing supporters, such as GV business costumes, Highland Europe, EQT, Latitude, I2BF and Tapestry. The company, founded by Carl Pei-who previously founded the Chinese smartphone Maker OnePlus, known for high performance devices at competitive prices-also received new strategic support from Nikhil Kamath and Qualcomm Ventures. The new funding is not getting the total funding of anything over $ 450 million.
“Carl and the team do nothing redefine the material and software with AI coated to place their products for the next time of personal technology.
The company said it would soon open another round of community funding. In previous Community rounds, the company raised a total of $ 11.5 million.
The company has bet on the design differentiation so far and has served the start well. Nothing says it dates more than $ 1 billion in total sales earlier this year. A first boot investor told TechCrunch that they are happy with the company’s growth trajectory and the road to profitability.
The start has said that so far, it has been time to build a supply chain and infrastructure to start a product within months and transport it worldwide. Specifically, recently started the phone (3) – which projects the transparent and unique interface of the company’s signature – was only the second headset to receive a general distribution in the US
Nothing has less than 1% market share worldwide, but in India, its largest market has managed to grab a 2% share, according to IDC analysis company. The company has been sent 5.1 million to date, with the company sending more than a million units just in the 2nd quarter of 2025. IDC said its global expansion was slow, as 80% of its units are still sold in Asia.
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Pei said he wanted to target his brand to the next generation of users who could seek alternatives beyond the establishment.
“The way we differentiated our brand and differentiated our products is really resonated with our consumer group, we aim for the next generation, are interested in technology, are interested in creativity and design and really found the coordination between this consumer group,” he told Tech.
The Highland Europe Tony Zappalà partner, who is an investor in the company, said the company has handed over its promises and has the opportunity to grow in this huge industry. He said that nothing is now a recognized name in the industry, which has its own advantages in attracting talent and supply chain relationships.
Vision AI
The company wants to create an operating system with AI features and personalization that can extend beyond smartphones. Currently, we have only seen a few flashes of AI in the operating system with features such as Essential Search, a smart search feature that helps users find information throughout their device. The start has hired Sélim Benayat, a former executive from Linktree and founder of Bento (a platform that creates personalized destination pages for social media profiles) to drive AI services efforts.
Zappalà said that the challenge to build such a operating system is both a customer experience and a question of trust.
“I think the challenge of building an effective Ai-First experience is not unique to anything, this is more than a technical challenge; AI features must reach a stage where users are not double-controlled production,” he said.
Companies like Apple have struggled to effectively integrate AI features into their operating systems. For nothing, the difficulty is to find the right balance between modernity and service when executing AI features.
Pei believes that smartphones remain the best way to deliver AI and will be “the dominant form of form for all AI applications” for at least three to five years, he said during a conversation with TechCrunch in July.
With this funding announcement, the company said it plans to launch a first AI device next year. However, there were not many stories of success in the AI hardware. AI Humane Material Starting was sold to HP after racing with AI PIN and AI Assistant Company Rabbit worked to improve the R1 device by releasing a New software update Recently, since the company was not satisfied with the first repetition.
