At the Made On YouTube event on Tuesday, the video giant announced several new features aimed at improving the viability of experience. This includes creators who let the creators play mini-games to entertain viewers, broadcast both horizontal and vertical forms at the same time, at high times with AI, reacting to live events, a new form of ads and much more.
The company says this is the most important information about the life it has ever introduced, such as shop window It continues to develop and competition with Tiktok Live is heated. The company reports that more than 30% of daily spectators recorded live content in the second quarter of 2025.
The first announcement made by YouTube was the integration of the playables into live. Playables are the free mini toy list that were previously only available on the homepage. The addition brings an interactive element to live, allowing creators to play popular games such as the Angry Birds Showdown, to cut the rope, become a mask grave and break the trivia.
YouTube suggests that playables could serve as a point of entry for new livestreamers, providing a low pressure way to make a first impression with viewers. The move could also place YouTube more in competition with Twitch, a platform known for its intense emphasis on players.
In addition, the company introduced the possibility of simultaneously transmission to both horizontal and vertical forms, which would help creators optimize the viewing experience for both table and mobile users. In particular, all viewers will participate in a common conversation.
As more spectators consume content on their phones, platforms introduce features to support this style of broadcasting broadcasts to better compete with mobile platforms such as Tiktok. Twitch was the latest for double -flow insertion and Apple’s latest iPhone communication Includes the functionality of the camera to record the landscape and portrait while holding the phone vertically.
YouTube also expands an experiment that allows creators to start a vertical life on the mobile and react live to other events or creators flowing at the same time with them.
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In addition, the company announced the launch of the main AI points that automatically choose the highlights from a livestream to turn them into shared shorts, as well as a new “internship” that allows creators to test their settings without the stress of accidental alive.
When it comes to revenue, YouTube is releasing a new form of advertising that will not interrupt the viewing experience. They are called side-by-side ads, these ads can operate next to the main content, similar to a screen separation screen.
Finally, there is a new choice for creators with channel members moving from public feed to members only without disorder so they can create exclusive content to pay members more easily.
