Pinterest is adding controls to let you limit the amount of “AI theft” in your feed

Following backlash over the rise of “AI slop” taking over users’ feeds, Pinterest on Thursday added new tools that allow users to limit AI-generated content on the platform.

Users can now personalize their feeds to limit AI image generation to select categories, and the company said it will make existing GenAI content tags more noticeable in the coming days.

The site, which is widely used to browse and bookmark inspirational content and potential purchases, has come under fire from users who have he complained about the bulky uptick in GenAI content. The media was too documentation the problemwhile open I wonder if the AI ​​has already been destroyed Pinterest or if it could still be fixed.

The problem, if left unresolved, could destroy Pinterest’s reputation and ultimately its bottom line.

AI slop is potentially difficult to crack as more of the web fills with AI-generated content and the quality of AI content improves, making it less obvious. Quotation academic literaturePinterest notes that GenAI content now makes up 57% of all content online.

To address the problem, Pinterest earlier this year introduced “AI-modified” tags that would appear on images whose metadata indicated they were created by artificial intelligence or if Pinterest’s systems detected that the content was created by AI. At the time, the company said it would “soon” introduce consumer-facing tools that would allow users to opt out of seeing less AI content.

These tools have now arrived and will be available in the app’s Settings menu under “Improve your recommendations”.

Here, users will be able to configure whether they would like to see less GenAI content in certain categories prone to AI-generated imagery, such as beauty, art, fashion and home decor. Pinterest said it will introduce more categories in the future, based on user feedback. Additionally, if users want to modify their settings, they can do so at any time.

In addition, users can send comments on AI images as they browse the site. If they see a pin that isn’t appealing due to the nature of AI creation, they can tap the three-dot overflow menu and select a category to refine their preferences.

The new controls are rolling out to the site and Android first, and will roll out to iOS users in the coming weeks, Pinterest said.

“Our community is at the heart of everything we do,” said Matt Madrigal, Pinterest’s chief technology officer, in a statement about the launch. “With our new GenAI controls, we’re empowering people to personalize their Pinterest experience more than ever — striking the right balance between human creativity and AI innovation, and ensuring that each feed truly reflects what inspires them most.”