In an attempt to enhance the subscription service and attract more users who pay, Snapchat is launch Additional features for Snapchat+ subscribers, including allowing Snapchat+ subscribers to create AI -produced stickers in conversations. The Social Media also adds the option to send self -destructive snaps.
Snapchat+ subscribers to the US can now create and send custom stickers created to match their message. To do this, start typing on the conversation bar, and then select the sticker sticker button, where you will find a sticker created by the AI that includes the text.
It is worth noting that Snapchat is not the only company that offers users to create custom stickers with AI, as both Meta and Apple have started similar features.
The new feature is based on another Snapchat+ offer launched in 2023, which allows subscribers to create and send images produced by AI based on a text line. With the addition of custom stickers, Snapchat gives users who pay another way to play with genetic AI to cover their conversations.
The launch of the operation comes two days after revealing a AI research text model in a picture for mobile devices that will help feed AI Snaps of the application, AI Bitmoji backgrounds and more in the coming months. A Snap spokesman told TechCrunch that the new custom AI feature is not powered by the new model right now. It is possible that the company will use the model to feed the trait at some point in the future.
As for the new self -sustained snaps, subscribers have access to a new feature called “Snap Modes” that gives them more ways to interact with friends. To get started, Snap functions will allow users to send self -destructive snaps that disappear if they do not see within a specified time frame.
Snapchat plans to add more snap options in the future, but does not describe in detail what they could look like.
Snapchat creates the subscription service to attract more users, as Snapchat+ has been shown to be an effective way for the social network to increase its revenue. As part of its liberation in Q4 in 2024, Snap revealed that it now has 14 million Snapchat+subscribers.
Snap CEO Evan Spiegel noted that the company’s “other revenue” unit, the majority of which are revenue from Snapchat+subscriptions, increased by 131% on an annual basis. The unit exited the year with a “annual revenue rate of more than $ 500 million,” Spiegel said in a call with investors.
