Spotify and Liquid Death have teamed up to launch what could be the craziest product collaboration of the year: the Eternal Urn Playlista wireless Bluetooth speaker in the shape of a cremation urn. Yes, you read that right.
The Eternal Playlist Urn isn’t really meant to hold ashes, but it’s a collector’s item, with only 150 available for purchase in the U.S. For $495, buyers get a 7-inch by 11.4-inch urn with a Bluetooth speaker built into the lid. (We question the sound quality, as all the technology is crammed into the lid of this tiny urn.)
According to Spotify, the urn offers “the world’s first music streaming containers,” making death “much less boring.” With this product, the idea is that even the dead can keep jamming to their favorite songs for eternity, or at least that’s the company’s joke.
“Life needs music. So does the afterlife. That’s why Spotify partnered with Liquid Death to create the Eternal Playlist Urn, the world’s first wireless speaker designed to take your music somewhere you’ve never been before,” Spotify declare yourself in a blog post.
When you receive the container, you can create your own Eternal playlist on Spotify answering questions like “What’s the eternal vibe?” or “What’s your ghost noise?” Spotify will then use your responses and listening history to create a custom playlist, which syncs directly to the container’s speaker and can be shared with friends and family.
While Spotify hasn’t launched a branded smart speaker, it has partnered with Ikea in 2022 on a portable Bluetooth light bulb speaker with Spotify Tap functionality, making this the company’s second hardware collaboration with another brand. The company also launched the “Car Thing”, an in-car entertainment device, which was later discontinued.
This isn’t the first time Liquid Death has pushed the boundaries of extreme marketing. The brand is known for its outrageous campaigns such as a Life-size Yeti cooler in the shape of a casket. While some may find the humor a bit morbid, fans of dark, irreverent comedy seem to be intrigued by it. The refrigerator had over 800 bidders and sold for $68,200.
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Whether you see it as a clever trick, a funny gag, a tasteless joke or just plain absurd, the Eternal Playlist Urn is a testament to how far brands will go to get our attention.
