Spotify announced last week that it will be released the public game is counting on all podcasts as a way “helping to attract new fans”. But the podcasters quickly responded with criticism of the new feature – most notably, that they would further promote podcasts that already have large audiences, while making smaller appearances less attractive to young listeners.
On Friday, Spotify changed the lesson About her plans, but she did not completely avoid the idea. Now, game measurements will only appear on shows with at least 50,000 games. Instead of showing an exact number of games, the characterization will only be informed on specific milestones, such as 100,000 or 1 million games.
“We are planning to roll this recently sophisticated version of the game counts next week,” the company wrote in a blog. “This update reflects our evolving efforts to provide the best knowledge for creators and a clear experience for their fans.”
For decades, Podcast hosting platforms have not shared many public markers of a demonstration – Apple’s podcasts, for example, had reviews and charts in its implementation, but it would be difficult for a listener to know if a show had a hearing in tens or tens.
Although Spotify takes the corner that this ambiguity is a damage, the creators have been pulled in the average podcasting in part because it is refreshing different from other forms of electronic media. When one clicks Play in a video on YouTube, for example, the media approaching with existing knowledge of how many views the video has and how many people are registered on this channel. But podcasting can level the field for more creators.
The podcasters also expressed their frustration with the lack of clear metrics for what counts as a “game” or “current” between various platforms.
The Interactive Advertising Office (IAB) works with Podcast platforms to create a clear metric for what is defined as a “game”, creating more consistency for trading between podcasters and advertisers. But according to PodnewsThe definition of what counts as a “game” is different in Spotify and YouTube – two of the most popular Podcast listening platforms – from the IAB standard.
Spotify said the number of games would refer to the number of “people who have been actively tested” the content, while flows and downloads only count after 60 seconds of commitment.
