Invoices are expected to cost Apple $ 1.1 billion in July until September from the previous period, CEO Tim Cook said during the company’s profit profits on Thursday.
These cost forecasts, based on current rates and policies, could end up lower than expected as in the previous quarter. Apple made about $ 800 million associated with invoices for June’s quarter, less than $ 900 million estimated that the company was shared in May.
Cook said most of the tariffs imposed on Apple come from the International Economic Forces Law (IEEPA). Earlier this year, and in the midst of a trade war, the US government and China agreed to a 30% invoice About imports from China. This trade agreement, which reduced the “mutual” invoices from 125% to 10% (In addition, 20% duty Against China associated with fentanyl), it is until August 12th.
While sales increase suggests that the fear of invoices helped fuel sales, cooking has downgraded the “forward -to -forward” effect, noting that consumers were more motivated by the “power of the product”.
“If you look at the iPhone, the 16 family has grown double digits, as opposed to the 15 family from the quarter of the year,” Cook told the call. “And so we set up an upgrade record … I think it’s immediate because of the power of the product.”
The iPhone sales rose by 13% on a yearly basis and generated revenue of $ 44.5 billion-almost half of the company’s total revenue this quarter, which amounted to $ 94 billion.
However, invoices have had an impact and can continue to do so even if Apple shifts its production strategy to countries with lower invoices.
Apple devices are mainly manufactured in India, China and Vietnam. Almost half of the iPhones sold in the US are produced in India, while the Macs, iPads and watches committed to US customers are made in Vietnam. Both India and Vietnam are 25% and 20% respectively.
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President Trump has previously expressed his frustration in Apple that shifts the supply chain focus more towards India, threatening the company with a 25%invoice unless Apple moved iPhone production in the US
Cook reiterated Apple’s commitment to the US on Thursday’s investors call, saying the company is committed $ 500 billion in investment In the US for the next four years, manufacturing chips and semiconductors across the country.
