Facebook announced Wednesday that it’s launching “Creator Fast Track,” a new program designed to help creators grow on Facebook with guaranteed pay and increased content exposure. The social network also shared that it paid creators nearly $3 billion through its monetization programs in 2025, a 35% increase from the previous year and its highest annual total to date.
The idea behind the new monetization program is to entice creators who have built a following on other platforms to start posting on Facebook. Instead of starting from scratch on a new platform, creators can use the program to gain increased exposure on eligible reels to accelerate their follower growth, plus three months of guaranteed pay for sharing eligible reels on Facebook.
Creators in the program can earn $1,000 per month if they have at least 100,000 followers on Instagram, TikTok, or YouTube, and $3,000 per month if they have over one million followers on any of these platforms.
The program also gives eligible creators direct access to Facebook’s content monetization tools without requiring them to meet the platform’s usual criteria, such as a minimum number of followers, allowing them to continue earning from posts even after the Creator Fast Track program ends.
“We wanted to be able to address creators’ concerns that it would be a difficult path to get on Facebook and build a community from scratch and build a following,” said Yair Livne, VP of Creator Product at Facebook, in a briefing with reporters. “So we created this program to address that.”
Livne noted that if it takes more than three months for creators to build their Facebook audience, the company will continue to support them. While the bonus money only lasts for three months, Facebook will continue to build their reach to the point where the company believes the creator has found their audience on Facebook.
“You don’t need to create exclusive, brand-new content for this program to meet our initial publishing requirements,” Livne said. “Obviously, we’d love for you to bring your latest and greatest hits, but if you have a great greatest hits catalog, we’d love to get that as well, and that qualifies for the terms of the program. So very excited about that. That’s something that we’ve heard from a lot of established creators that we’ve been interested in or tried to attract.”
As part of the announcement, the social network shared that the number of creators making more than $10,000 a year on Facebook has grown by over 30% year over year. Additionally, 60% of Facebook’s total payments to creators last year went to reels, with the rest going to Stories, photos and text posts.
Facebook also announced that it is going to introduce new metrics to help creators better understand their earnings.
The new “eligible views” metric tells creators the number of views on their content that might be eligible for monetization. Livne explained that there are several reasons why a view might not qualify. For example, when someone only watches one second of a creator’s video before they leave.
A new “earning rate” metric will show approximate earnings per 1,000 recognized views, while the “disapproved views” metric will break down why certain views don’t qualify and what creators can do to improve earnings from future content.
