Tiktok adds new features to its application to let singers highlight their works. These features, circulating on Beta, include a “singer” label and a new tab where they can showcase their music.
The company said a limited number of partners and songwriters have access to the new label and the Highlight Music section. Those who want to participate in the program should participate a waiting list.
Tiktok said he searched over 870 singers and interviewing many to understand their needs in profile building and creating revenue opportunities. The company also pointed out a independent surveywhich has shown that more than half of the singers who use social media to promote their profile use Tiktok to do it. The application belonging to ByTedance said that the outcome of these research has led to the decision to build these features.
“Tiktok is unique in its ability to offer songwriters a way of highlighting their musical works alongside their own content, helping them tell stories about their music, crafts and their lives, and increase their profile and build their audiences in Tiktok Pionsing and their collaboration and collaboration with Jordan Lowy in a statement.
Tiktok joins streaming services such as Spotify, which has left singers to underline their work for years. Last year, Tidal started a tool to let musicians watch the rights and manage their work for which they have song credits.
While Tiktok decided to close the music flow service, Tiktok Music, last year, the platform remains important for users to discover new music and for artists to promote their traces. Earlier this year, the company released a Tiktok for artists tool that allows artists to monitor the performance of their campaign and tracks.
