Vimeo was hit by a massive round of layoffs last week, according to a Business Insider report. Staff posted on various social media sites that the layoffs affected most of the company, including the entire video team. Vimeo is a video hosting platform, so it sounds bad.
The layoffs are the latest restructuring from Bending spoonsthe Milan-based technology conglomerate that acquired Vimeo for $1.38 billion in an all-cash deal that closed the second half of 2025. While Bending Spoons may be unknown to many, it has quietly become one of the tech industry’s most prolific buyers, now owning Meetup, WeTransfer, Eventbrite, and more.
So what exactly are Bending Spoons? Despite its catchy name, the 12-year-old company has stayed remarkably under the radar, usually making headlines only when it adds another recognizable brand to its portfolio — or when it restructures those companies through major layoffs.
The company’s playbook has become clear: acquire underperforming but popular tech brands, then transform them to serve millions of users more efficiently through controversial changes to beloved products and substantial workforce cuts. It followed that pattern with Evernote and WeTransfer, and now it’s repeating it with Vimeo.
Despite remaining largely unknown to the public, Bending Spoons’ product catalog has served more than a billion people, with over 300 million monthly active users and 10 million paying customers. Here’s what you need to know about the company that’s reshaping some of the internet’s most recognizable brands.
What are bending spoons?
Although often described as a private equity firm, Bending Spoons describes itself more specifically as a firm that acquires and transforms digital businesses. Having grown to a headcount of 400 to 500 employees (whom the company calls “Spooners”), its primary focus is to improve the products and services others have created.
However, it didn’t start out that way – Bending Spoons’ founders had taken a stab at creating their own apps and products before eventually changing their focus.
The little-known story is that Bending Spoons was born out of the remnants of Evertale, a Copenhagen-based startup that participated in Disrupt SF 2011’s Startup Alley and raised funding for its photo-sharing app, Wink.
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Evertale failed shortly thereafter and the investors were able to exit, but its founders and some employees continued to work together, initially on internal applications. Soon, the team made its first acquisition, followed by several others, CEO and co-founder Luca Ferrari told the venture podcast 20VC in a rare interview.
In 2020, Bending Spoons made an exception when it created and donated Immuni, Italy’s official COVID-19 contact tracing app. But other than that, he’s mostly honed in on a formula: Bending Spoons identifies a popular product it believes it can improve inside and out, and buys it from owners who have reached their limits.
After the acquisition, Bending Spoons is anything but a passive owner, making changes to the user experience and product capabilities, as well as the underlying technology. monetization strategy, including pricing; and team organization, including headcount.
While this focus on efficiency and revenue coincides with private equity strategies, Bending Spoons claims a key difference: “It intends to hold forever and has never sold an acquired business.” He’s building a living portfolio, not collecting Internet relics or presiding over a tech graveyard.
To be clear, Bending Spoons’ acquisition targets so far weren’t necessarily failing businesses — many still had significant user bases and revenue. But they tended to be stagnant, neglected or had owners who wanted them gone. Let’s recap those key deals and what happened next.
What companies has Bending Spoons acquired?
While Bending Spoons acquired several companies between 2014 and 2021, including AI-powered photo enhancer Remini, its most notable acquisitions have been more recent.
In 2022, it acquired Filmic, known for its popular video and photo editing apps, and fired the entire staff in December 2023.
In a deal also announced in 2022 and completed in early 2023, Bending Spoons also acquired Evernote, the note-taking app that was reportedly valued at $1 billion before running into trouble. The acquisition was followed by layoffs, as well as cuts to Evernote’s free offering.
The first half of next year, 2024, was particularly active, with acquisition of Meetupapp creator Mosaic Teamand Hopin’s StreamYard everything is done within six months.
In July 2024, it acquired the publishing platform Issuu and file transfer service WeTransfer, where it later cut staff and made changes to its free plan, introducing tighter limits. In December 2025, WeTransfer co-founder Nalden criticized Bending Spoons’ decisions and said he was building another file transfer service.
In November 2024, Bending Spoons announced it would spend $233 million in a private deal to acquire video platform Brightcove.
Acquisitions continued apace in 2025, with acquisitions including the Komoot route planner and management software manufacturer Harvest.
Bending Spoons also announced its intention to acquire Vimeo in a $1.38 billion cash deal, and soon after, to acquire AOL from Yahoo for an undisclosed amount. (Disclosure: Both AOL and Yahoo are former owners of TechCrunch, in which Yahoo retains a small interest.)
At the time, Bending Spoons said the AOL and Vimeo acquisitions were expected to close by the end of 2025, subject to formal closing conditions and regulatory approvals. including, in Vimeo’s case, approval from its shareholders, which they recently granted.
The Vimeo acquisition closed in the second half of 2025, followed by massive layoffs that hit the company this month, affecting most of the workforce, including the entire video team.
In December 2025, Bending Spoons announced that it would acquire yet another well-known brand: Eventbrite. Once again, it may pay much less than what Eventbrite was once worth — only about $500 million, a far cry from the company’s value $1.76 billion valuation when released in 2018.
However, there may be more obstacles. Earlier this month, Eventbrite shareholders filed suit in Delaware to overturn the take-private deal on voting rights and Eventbrite is currently fighting an effort to speed up this challenge.
How much is Bending Spoons worth?
As of October 2025, Bending Spoons is one of Europe’s rare tech decacorns (companies valued at more than $10 billion).
This comes on the heels of Bending Spoons’ latest round of funding: $270 million from investors including T. Rowe Price and past backers Baillie Gifford, Cox Enterprises, Durable Capital Partners and Fidelity, plus a $440 million secondary sale of shares from existing shareholders.
The company last raised a $2.8 billion valuation in 2024, making its updated $11 billion valuation a significant step — also for its four co-founders, who joined the ranks of billionaires as a result.
Ferrari’s stake in Bending Spoons is now reportedly worth $1.4 billion, while co-founders Matteo Danieli, Luca Querella and Francesco Patarnello hold stakes worth $1.3 billion, according to Forbes estimates based on shareholder data published by the Italian business registry.
It is unclear whether any of the co-founders sold shares in the secondary transaction. Bending Spoons declined to comment on its co-founders’ stakes.
Although Bending Spoons had previously raised equity funding despite being a long-time startup several timesincluding in September 2022 and early 2024. He also has VIPs at his table, including tennis and entertainment stars Andre Agassi and Bradley Cooper. Tech industry bigwigs Eric Schmidt, Mike Krieger and Xavier Niel. and performers The Weeknd, The Chainsmokers and Maluma.
Announcing its new funding in October 2025, Bending Spoons said it will support future acquisitions and investments in its proprietary technology and AI capabilities. That’s on top of the $2.8 billion in debt financing the company disclosed when it announced its intention to acquire AOL, debt that will finance the AOL deal and future acquisitions.
What’s next?
Bending Spoons said it intends to continue to pursue new acquisitions that expand its portfolio of consumer and enterprise digital products, and now has the funding to sustain more significant goals in the future – as evidenced by its decision to acquire Eventbrite.
AOL and Vimeo already have much more name recognition than older targets, though AOL’s terms remain unknown. Real estate also has some scope. In announcing the AOL deal, Bending Spoons claimed that AOL remains one of the 10 most used email providers in the world, with 8 million daily active users and 30 million monthly active users. (Shortly before AOL was acquired, Bending Spoons was, too it is rumored to look Elysium app maker and Typeform, the Barcelona-based SaaS company known for its form-building tools.)
Ostensibly to support its ongoing acquisition efforts, it also has openings in a variety of roles, with new hires initially working from its headquarters in Milan before gaining the option to work from offices in London, Madrid and Warsaw or remotely.
In fact, despite warning applicants that Bending Spoons is a “demanding environment,” the company said it has already received more than 600,000 job applications in 2025, a number that will likely rise as its recent deals garner additional attention.
In addition to the candidates, Bending Spoons is also interviews from banks. According to reports, the company is in talks with several financial entities to launch an IPO on the NYSE. In November, Ferrari had he told Reuters Should it decide to go public, Bending Spoons would likely list in the US, where tech companies tend to achieve higher valuations.
This story was originally published in October 2025 and is updated periodically with new information.
