YouTube on Wednesday announced An extension of its pilot program designed to identify and manage the content created by AI that has the “resemblance”, including the face, creators, artists and other famous or influence. The company also publicly states its support for legislation known as No fake actswhich aims to deal with the problem of copies produced by AI that simulate one’s image or voice to mislead others and create harmful content.
The company says it has worked in the bill with its sponsors, Sens Chris Coons (D-DE) and Marsha Blackburn (R-TN) and other industry bodies, including the American registration union (RIAA) and Motion Picture Association (MPA). Coons and Blackburn will announce the re -introduction of legislation to a guy conference Wednesday.
In A blog post, YouTube explains the reasoning behind its constant support, saying that while understanding AI’s potential to “revolutionize creative expression”, it also comes with a disadvantage.
“We also know that there are risks with AI content, including abuse or to create harmful content. Platforms are responsible for facing these challenges actively,” according to the position.
“The law no fakes provides a smart path forward because it focuses on the best way
Innovation Protection: Putting strength directly into the hands of people to alert his platforms
The similarities produced by AI who believe they need to be reduced. This notice proced
Platforms simply cannot make documented decisions, “says YouTube.
The company introduced the similarity detection system in cooperation with The Agency Creative Artists (CAA) In December 2024.
The new technology is based on YouTube’s efforts with the existing content identity system, which detects the copyright protected material in videos that have uploaded users. Similar to the content ID, the program works for automatic content violation – In this case, simulated persons or voices made with AI tools, YouTube explained earlier this year.
For the first time, YouTube also shares a list of the original pilot testers of the program. These include top creators YouTube as Mrbeast; Note Rober; Doctor Mikethe Podcast flow; Marques brownlee; It irritates the maime.
During the test period, YouTube will work with the creators to escalate technology and improve its controls. The program will extend to reach more creators next year, the company also said. However, Youtube did not say when it expects the similarity detection system to start more publicly.
In addition to similarity detection technology pilotThe company also previously up to date The process of privacy allows people to demand the removal of modified or synthetic content that simulates their resemblance. Are also Added similarity management tools This allows people to identify and manage the way AI is used to portray them on YouTube.
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