YouTube took its step to advertisers on Wednesday, accompanied by a fancy performance by Lady Gaga and special appearances by popular YouTubers such as Brittany Broski and Mrbeast.
During its pre -presentation, YouTube executives have introduced new forms of ads coming to the platform, including an improved Connected TV (CTV) supply that includes a new interactive product flow.
The move is a strategy for YouTube, as it recognizes viewers often watching videos on the big screen, while using their phones to move through social media or online store.
The new form of shoppable allows advertisers to display products on the right side of the TV screen during ads. The interactive power supply acts as a brand shop where viewers can easily browse many products using their remote controls. When a viewer chooses an item, they are asked to scan a QR code with their smartphone to receive an immediate link to purchase.
In addition, there is a button for viewers to push and hold, allowing them to send the link to their phones to shop for all products at the same time.
YouTube has become a dominant force in TV viewing. Nielsen They said there was the top platform for watching watches in the US for over two years, surpassing streaming Giants Netflix, Disney+and Prime Video. In the first quarter of 2025, televisions were the main device for Youtube’s view in the US, according to the company’s internal data.
Specifically, the company pointed out a Kantar survey, indicating that US participants ranked YouTube as the platform no. 1 to search for information about trademarks. The company also said that YouTube’s campaigns on CTV created over 50 million monthly average conversions in the fourth quarter.
Shop ads have gained traction between flow services and advertisers in recent years. Just this week, Amazon announced A new interactive form of prime video ads that highlights Amazon’s offers, user reviews and prime shipping.
