YouTube announced It makes changes to medium cylinder ads to improve the viewing experience for users, also helping creators to earn more revenue.
Since May 12, the Google platform is going to show fewer ads during moments that feel interrupted or may cause the viewer abandoned-as in the middle of a phrase or action sequence. Instead, it will display more medium -cylinder ads at natural video breaks, such as pauses and transitions.
YouTube will update older videos that have been uploaded before February 24 to automatically include ads in natural breaks. Creators can be excluded from this in YouTube studio if they prefer to manage their ads by hand. However, advertising switches can earn less revenue after May 12, YouTube says.
The company notes that the creators who manually place medium cylinder ads should consider whether their ads are considered to be discretion for viewers. To help with this, YouTube introduces a new feature that will show the creators if their ads in the middle of the cylinder will be better placed at a time with a natural break instead of a disorder.
In addition, YouTube encourages creators who have medium -cylinder medium -sized ads to consider letting its systems automatically identify other parts to show ads to allow a balanced advertising experience.
YouTube found that creators who had a mixture of both medium -cylinder car ads and medium cylinders saw on average more than 5% increase in YouTube advertising revenue compared to those with only manually mounted slots.
“Our goal with these features is to provide you with more information and new choices,” YouTube said on a help page that speaks to the creators. “You still check if you will display medium cylinder ads in your videos and where you would like these ads to appear.”
YouTube notes that reducing advertising ads will help creators maintain more viewers in their videos.
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