Right in front of the World Developer Conference next month, Apple on Thursday announced New items related to the financial success of the US App Store. The company reports that the US App Store ecosystem has created $ 406 billion in billings and programmers in 2024 – a number that almost tripled in size since 2019, when it has created $ 142 billion.
Apple also made a point to note that, for 90% of Billings and sales facilitated by the App Store, developers did not pay any commission.
The new elements come from a study funded by Apple conducted by Professor Andrey Fradkin of Boston University Questrom School of Business and Economist Dr. Jessica Burley from the Analysis Team. The analysis team has been working with Apple for years amid increasing antitrust control to create reports and studies that present the power of the App Store market in more favorable light and as a clear positive for developers.
Specifically, these studies have emphasized that only a small strap of the Apple Developer Base pays even the Apple committees and the majority of those who do it are in a small business plan or in other programs where their supply is reduced from the 30% to 15% standard.
However, these findings have not protected Apple from being forced to open applications in increased US competition
Last month, US District Judge Yvonne Gonzalez Rogers ruled that Apple had violated the court order resulting from Fortnite Maker Epic Games lawsuit, which required Apple to reform its policy of App Store around external payments. As a result of this decision, Apple was forced to let developers add links to their application that show the web payment options, where Apple is not allowed to receive a commission.
Apple is now in the process of appealing the decision.
The long -term battle for App Store supplies has led to increased hostility and frustration by members of the iOS programmers community, who believe this Their applications are part of the reason for the historical success of the iPhone. Many feel that they should be treated with more gratitude for their efforts and not as a resource for money out of money.
Apple, on the other hand, consistently believes that the app store itself is the reason for developers’ success, as it provides the market that allows consumers to discover new applications and easily pay for software and developer services.
This comes to the latest Apple report, where Apple notes that profits for US -based developers have more than doubled over the last five years, while small businesses have increased profits by 76% from 2021 to 2024.
Apple also reminds us of developers that the App Store allows them to reach a global market for 175 countries and regions and prevents billions in fraudulent transactions. Its investments for developers include 250,000 API as part of frames such as Healthkit, Metal, Core ML, Mapkit and Swiftui.
In addition, the new report highlights how many developers from the App Store in areas where they do not have to pay the commission.
For example, Apple reports that last year, the US App Store ecosystem made $ 277 billion in total accounts and sales of natural goods and services, $ 75 billion from in -app advertising and $ 53 billion from digital goods and services. It also notes that, since 2019, spending on physical goods and services have more than doubled and in -application spending on digital goods and services and in -application advertising has been more than doubled. General retail costs and grocery stores increased more than four times.
