AI video production startup Luma has launched Innovative Dreams, a production company created in partnership with Wonder Project, a streaming service that produces religious films and TV on Amazon Prime.
The first show of the tie-up will be called “The Old Stories: Moses,” starring British actor Ben Kingsley, and is set to launch in the spring on Prime Video.
“Innovative Dreams is a production services company where experienced filmmakers from director Jon Erwin’s team and Luma’s creative technologists work with great studios and filmmakers to help them realize ambitious ideas,” Luma said in a post on social media.
The company envisions creative teams working in real-time with Luma agents to make changes to sets, sets and lighting, as well as bringing in footage with human actors. Luma Agents are the company’s newly launched tools designed to handle end-to-end creative work in text, image, video and audio.
“This is a significant improvement over current virtual production and rendering processes, where things are only put together in post,” Luma’s post said. “That’s the leverage of AI — not just faster or cheaper, but better than before.”
Luma isn’t the only startup moving from tool making to production. AI startup Higgsfield last week launched one original seriesstarting with a 10-minute sci-fi episode, and London-based creative studio Wonder Studios is working on a documentary with Campfire Studios.
The release comes the same week that Runway co-founder and co-CEO Cristóbal Valenzuela said movie studios should take the $100 million they spend on one movie and instead use artificial intelligence to produce 50 movies in order to increase their chances of making a blockbuster.
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Luma founder and CEO Amit Jain has made a similar case, telling TechCrunch that Hollywood’s rising production costs have made filmmaking increasingly scarce. Genetic AI, he argues, could make filmmaking faster, cheaper and more efficient without sacrificing quality.
This thinking underpins Luma’s new collaboration with the Wonder Project.
Released in 2023, The Wonder Project is led by director Jon Erwin and ex-Netflix executive Kelly Hoogstraten, aiming to serve the faith and values of audiences worldwide. Their first project, “House of David,” a biblical drama series about the life of King David, was released on Amazon Prime in 2025.
It is unclear whether Innovative Dreams will focus exclusively on religious and religious content or expand beyond Wonder’s remit. TechCrunch has reached out for clarification.
In one video promoting the collaboration, Erwin said Innovative Dreams will use a new “real-time hybrid filmmaking” process that combines performance capture (as in “Avatar”) and virtual production (as in “The Mandalorian”), done live and cheaper using Luma’s tools.
Performance capture is a technique where actors perform in a green screen environment wearing costumes and face markers so their movements and expressions can be digitally captured and turned into animated characters. Virtual production involves actors performing on set, often in front of huge LED screens instead of green screen, while real-time game engine graphics create the environment around them, blending the physical and digital worlds during filming.
Luma’s tools, Erwin said, allow them to film a human actor anywhere and then transfer it to a photorealistic scene, or go even further by creating a new face so it looks like a completely different person, but maps to the actor’s movements and facial expressions.
