Corina Marshall spent 11 years working in retail digital marketing and realized the industry was behind the times.
In particular, the technology that helped retail brands sell unsold or excess products (out-of-channel inventory) was not as sophisticated as it could be. Brands sell their excess inventory to discount retailers like Nordstrom Rack, but often lose money because unsold inventory is difficult to manage. Products are allocated to warehouses and teams are left to guess the value of an item and when is the best time to sell it.
“Too much time passes between each step of the off-channel inventory flow, making it difficult to move products to the destinations most favorable to brands and retailers,” Marshall told TechCrunch.
It decided to give the offline market a technological boost. In 2024, she started her company Another, a software system that helps companies manage unsold or surplus products. The secondary markets where these items are usually sold operate under strict schedules and can have highly dynamic pricing due to fluctuating demand. For a retailer to succeed at a place like Nordstrom Rack, it needs to have quick access to real-time data and coordination so clothes can move efficiently from the retailer to the warehouse to the store, he said.
Another connects to a business’s existing software systems, such as those that manage customer returns, to better centralize an organization’s data and workflows. This way, teams across the company can access data from the same place, making decision-making more efficient.
The company on Tuesday announced a $2.5 million round led by Anthemis FIL and Westbound.
Marshall said it met its lead investors through an industry event last year and said the fresh capital will be used to accelerate product development and hiring. It considers the markets of competitors like Ghost, another company that also helps brands sell unsold inventory.
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Still, he said, Another hopes to help companies deal with excess inventory before brands choose to sell items to resellers in bulk. He says products sold through such resellers can be heavily discounted, an outcome brands may not want.
“The other’s technology provides real-time data and insights that give teams confidence in when, where and how to move inventory, enabling smarter decisions that maximize value instead of defaulting on clearance,” he said. Overall, she hopes her product will help the industry move toward solutions that better balance profitability and sustainability, as excess inventory is often destroyed if not moved quickly enough.
“Consumers gain access to better prices, more choice, while brands and retailers improve profitability and reduce waste, making it a win-win for all involved.”
