YouTube is raising subscription prices for YouTube Premium and YouTube Music in the US, the company confirmed to TechCrunch on Friday.
The YouTube Premium individual plan is increasing from $13.99 to $15.99 per month, while the family plan is increasing from $22.99 to $26.99 per month. YouTube Premium Lite, which offers ad-free viewing for most content excluding songs and music videos, ranges from $7.99 per month to $8.99 per month.
The individual YouTube Music plan ranges from $10.99 per month to $11.99 per month. The family plan increases from $16.99 per month to $18.99 per month.
The Google-owned company said the price increases will apply to both new and existing subscribers. Current subscribers will receive an email from YouTube at least 30 days in advance informing them of their updated subscription price.
“We’re updating the price for YouTube Premium plans in the US for the first time since 2023 to continue to deliver a high-quality experience that supports creators and artists on YouTube,” a YouTube spokesperson told TechCrunch. “This change allows us to maintain the features our members value most: ad-free viewing, background playback, and a massive library of 300 million+ tracks on YouTube Music. We continue to offer multiple plans, ensuring subscribers can choose the option that works best for them.”
YouTube first raised the cost of its premium subscription in July 2023, when the monthly price of YouTube Premium increased from $11.99 to $13.99, while YouTube Music increased from $9.99 to $10.99 per month.
YouTube said in March 2025 that it had 125 million subscribers to YouTube Music and YouTube Premium, from a reported 100 million in 2024.
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The price hikes follow a string of similar moves by other streaming services over the past year. Netflix and Amazon Prime Video raised prices last month, while Spotify did so earlier this year. HBO Max, Peacockand Disney+/Hulu raised prices last year.
