Zehra Naqvi, 26, grew up as an obsessive fan girl in 2010.
This was the time of Tumblr and Twitter. It will stay all night long to break the marvel films’ release dates or analyze the movements of members in one direction. He finally won a collective 250,000 fans on the two platforms. “These first rabbit holes on the internet taught me how magical it felt not only to consume culture but to contribute to it,” he told Techcrunch.
He continued to start a company at 12, a study of art historian in Columbia and then became a consumer investor in Headline Ventures. (He also writes the popular Consumer Bulletin The Z’s list.;
Now starts something new: LoreA search platform for people to research and discover internet obsessions. The company has already raised $ 1.1 million in pre-service financing. He is ready to get out of Stealth on October 6th.
She was a few months ago that she left her job in the title and decided to return to the beginning. He recalled in those early days of spiral rabbit holes on the internet and became frustrated when he realized that all these research spent hours in pursuit of pleasure. “How is it possible that I have probably spent more than 500 hours reading about Marvel films for over 17 years and no single platform is watching my consumption,” he said.
Lore provides the tools he wanted “there was when Fandom felt like a home before the internet became broken and happy,” he said. It allows consumers to descend rabbit holes, providing links to theories, interpretations, cultural contexts and Easter eggs. According to Naqvi, he creates a personalized obsessive chart. Fandom surfaces and stan updates in a flow; and gives monthly reports to users about their obsessions at all times.
“You can enlarge a single theory or enlarge and see how all your ghosts are connected,” Naqvi said. “It’s like playing with knowledge instead of consuming it alone.”
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Naqvi is mom for now on how the product works. He also refused to share any imaging, saying that Lore’s official hard launch is not until next year. “It’s our special sauce,” he said of the technology that supplies the product.
He said, however, that rapid fandom consumption has not really changed on the internet, although new social media channels have appeared to interact with users. “Fandom is more fragmented than ever, and as you get older, Joy Spiraling becomes more difficult to find time,” he said. As an investor, he began to realize that there may be no more social tools for fans.
“There are many places for Yap,” he said, adding that so much of the social media these days he aims for quick hits of dopamine, doomscrolling or feeding on “iPad Kid Behavior”. The next edition of social media will be quieter, he said, more human and built around passion and memory.
“Knowledge is our attempt to rebuild the Alexandria Library for the ghost era.”
Naqvi is a solo founder and has already made the first two hires: a managerial trade and a engineer. Described the process of gathering funds as “obsession”. Village Global led the round with participation from precursor businesses.
“Lore manufactures products that are waiting,” said Charles Hudson, chief executive of Precursor Ventures, at TechCrunch. “We consider it as the basic application for ghosts to concentrate, share and deepen their commitment to the things they love.”
Naqvi said fresh capital will be used to attract more users and continue to carry out product tests.
“We completed an experiment with over 1,000 connections, about 24,000 searches and a collective eight days, or about 200 hours straight from a spiral deep to obsessions,” he said. “This level of commitment is a kind of crazy and proves the need for what we build.”
Knowledge is not without competition. At the age of AI search engines, he said, people have compared to embarrassment, while others note that it provides the same function as Reddit or Wikipedia. “But none of these places were built in the fandom,” he said.
“We build a first place,” he continued, describing the knowledge as’ interactive, colorful and designed for play. He hopes that Lore will restore some joy on the internet and create a place where obsession is not annoying, but sacred.
“Consumer AI should not always be an agent who helps you shop or a glorified assistant or other social application,” he said. “There are so many inventive and first ways to apply it, and Lore proves that.”
