Global equestrian company inDriveknown for its offer-based pricing model, acquires Pakistan-based e-commerce startup Krave MartTechCrunch has learned, as it pushes further into grocery delivery and commerce services in South Asia.
The all-share deal, agreed last year, has received approval from the Competition Commission of Pakistan, allowing the companies to proceed with the transaction, two sources familiar with the matter told TechCrunch. inDrive confirmed the acquisition but declined to disclose financial terms.
Founded in 2021, Krave Mart is a grocery delivery startup operating in Karachi, Rawalpindi and Lahore. The startup delivers groceries in about 30 minutes through a network of dark stores.
The acquisition is part of inDrive’s broader push into grocery delivery as it expands beyond commercial services. The Mountain View, Calif.-based company first launched grocery deliveries in Kazakhstan in September 2025 and expanded the service to Pakistan in January of this year through a partnership with Krave Mart, which received investment by inDrive in December 2024.
That investment came through inDrive’s venture and M&A arm, which launched in November 2023 to invest up to $100 million over the next few years to bolster the company’s hyper-apps strategy.
“We are pleased with the approval from the Competition Commission of Pakistan as we continue to work closely with Krave Mart to expand access to fast and reliable grocery delivery services across the country, most recently launching in Lahore under the inDrive.Groceries brand,” Andries Smit, head of business development at inDrive, said in an emailed statement.
He said the Krave Mart and inDrive brands will continue to operate in Karachi as the company expands its grocery delivery offering.
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Expanding grocery delivery in Pakistan can prove difficult. The market is dominated by Foodpanda, which has been operating in the country for more than a decade and is backed by German delivery group Delivery Hero, according to an industry source. Flash trading typically requires significant time and capital before it becomes substantially profitable, making it difficult for new entrants to scale, the source said.
According to data from Sensor Tower, inDrive is the second most downloaded transportation app in the world by 2022 and ranks as the fourth most downloaded travel app globally, behind Google Maps, Uber and Waze, with more than 400 million downloads. The app is also the most downloaded ride-hailing service in nine countries, including Peru, Panama, Egypt, Morocco and Pakistan, according to Sensor Tower.
inDrive operates in more than 1,000 cities in 48 markets worldwide, giving it a broad base as it expands into new services such as grocery delivery.
