Amazon Music on Monday announced the launch of “Fan Groups,” a new beta feature that lets users create and join groups based on their favorite genres and artists. The feature allows fans to chat, post and listen to songs shared in these groups.
The feature is currently being tested in Canada on iOS and Android devices.
Users can access Fan Groups through the Find tab located below the search bar at the top of the app. From there, they can explore more than 30 different groups dedicated to various musical interests, ranging from indie rock and country to Punjabi and K-pop, according to a company. blog post.
Group members can create new posts, join ongoing chat threads, and share or save suggested songs. Users can also stream music without leaving the chat or group — they can simply hit the play button at the top to listen to all added songs, or navigate to the separate Music tab next to Posts.
Specifically, artists can join these groups, giving them a new way to connect directly with fans. They can share exclusive content, interact more personally and build stronger communities with their supporters.
Anyone can create a new group, and admins can mute members and delete messages, a company spokesperson told TechCrunch. Users can report content and can ban other members if necessary.
This new feature represents Amazon’s strategy to compete with Spotify, which is working to attract users through various social features.
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Spotify introduced a messaging feature in August and also a “Jam” feature that lets users create playlists with friends and listen to songs together.
SoundCloud also offers a commenting feature and recently updated its platform to include new social features, such as playlists based on what friends are listening to and a direct messaging tool for artists. Another platform, Head of stationallows users to listen to music together during live streaming parties.
Fan Groups is set to roll out to customers in the US and other markets starting next year.
