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Startups

Superhuman bets on redesigned smart ring to win back US market after Oura controversy

techtost.comBy techtost.com27 February 202604 Mins Read
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Ultrahuman on Friday unveiled a new smart ring with longer battery life and a redesigned form factor, as the Bengaluru-based wearable maker seeks to revive its US business that was disrupted last year by a patent dispute with rival Oura.

The Ring Pro, Ultrahuman’s third-generation smart ring, offers up to 15 days of battery life — compared to four to six days on the Ring Air — and costs $479. It will be available for pre-order worldwide, excluding the US, with shipments starting in March.

Ultrahuman’s U.S. operations were suspended in October 2025 after the U.S. International Trade Commission—a federal agency that handles trade disputes— ruled in favor of Ura in a patent dispute. The ruling prevented the startup from importing new stock of rings into the country, though existing retail stock continued to be sold. The blow was significant. The US accounted for about 45% of Ultrahuman’s roughly 700,000 daily active users worldwide, according to co-founder and CEO Mohit Kumar.

In August 2025, Ultrahuman as well filed a separate patent infringement suit against Oura in the Delhi High Court, where the case remains pending.

Meanwhile, to work on Oura’s patent, Ultrahuman developed the Ring Pro with a new design, Kumar told TechCrunch, adding that the device has been submitted to US Customs and Border Protection for clearance. US Customs and Border Protection for clearance to confirm that it can be legally brought into the country.

Despite the disruption in the U.S., Ultrahuman is currently operating at an annual revenue rate of about $150 million, Kumar said. The reported $64 million in operating income in the fiscal year ending March 2025. The startup remains profitable after taxes, though margins are expected to shrink due to litigation costs, tariffs and the redesign effort, he added.

Alongside the new ring, Ultrahuman introduced Jade, a real-time “biointelligence” system that analyzes user health data across all its devices and services to generate personalized insights and recommendations.

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Kumar said Jade is designed to move beyond retrospective health summaries to real-time, actionable guidance.

Ultrahuman’s Jade AI systemImage Credits:Superhuman

“Most AI tools today look backwards at your data,” he said. “Jade is built to react to your real-time health and surface actions that users can take.”

Kumar said Jade will be available to all Ultrahuman users, including those using the older Ring Air, and currently no subscription is required.

The Ring Pro features a redesigned heart rate detection architecture for improved signal quality during sleep and a new dual-core processor to improve data accuracy and on-device computing. The device can store up to 250 days of health data and weighs about 5% to 6% more than the Ring Air, which was released in July 2023 for $349.

Ultrahuman also introduced a Pro Charger with up to 45 days of battery life to support on-the-go charging and enable faster updates and diagnostics via direct case connection. The charger also supports wireless charging via Qi, the same standard used by most modern smartphones.

Ultrahuman’s Pro ChargerImage Credits:Superhuman

Women make up about 68 percent of Ultrahuman’s user base, up from about 65 percent a year earlier, Kumar said, reflecting strong adoption of the startup’s women’s health features.

Ultrahuman also offers subscription-based services to its broader health platform, including a coaching and recovery program called PowerPlugs, the Blood Vision metabolic panel, Ultrahuman Home and a continuous glucose monitoring offering. Subscriptions contribute about 16 percent of Ultrahuman’s revenue, while Blood Vision accounts for about 5 percent to 6 percent of the business, Kumar said.

Ultrahuman’s key growth markets include the UK, Canada, Australia and India, Kumar told TechCrunch, with the latter contributing around 8% to 9% of total revenue after recent investments in local customer support.

Global shipments of smart rings will grow nearly 80% year-over-year in 2025, driven by demand for compact wearables with advanced sleep tracking and longer battery life, said Anshika Jain, senior analyst at Counterpoint Research. Oura continues to lead with more than two-thirds of the market, with Ultrahuman in second place.

Jain added that future leaders in the category will be defined by sensor accuracy, AI-based insights and seamless ecosystem integration.

Separate data from IDC showed global shipments of smart rings rose about 30% year-on-year in the third quarter of 2025 to nearly 1 million units, driven in part by demand for screen-free fitness trackers, said Navkendar Singh, associate vice president, IDC India. Ultrahuman captured about 25% of the market during the period, according to IDC.

Founded in 2019, Ultrahuman has raised approximately $55 million to date and counts among its investors Alpha Wave Incubation, Blume Ventures, Steadview Capital and Nexus Venture Partners.

Ultrahuman, Kumar said, is building additional production capacity to support demand for the Ring Pro in the coming months.

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