Around this time, Cameo hit a significant low point. Assumption of declined by at least 90%and the company’s financial status meant that he was unable to pay a $ 600,000 fine by FTC.
Now, the company behind the application of greeting celebrities is exploring a new, though somewhat dull, avenue for growth. On Thursday, Cameo announced his release BossA birthday planning application designed for forgotten users who want to celebrate their friends’ birthday without delaying the party.
Candl, available for free on the App Store, synchronizes your birthday from your stored contacts and creates a birthday calendar, allowing you to see the birthday of your friends and family members while receiving reminders of upcoming holidays. For astrology fans, you can also see with whom you are more compatible with your zodiac sign.
In addition, the application has a “birthday network”, so if another Candl user has access to the same contact but does not know his birthday, the app will share the birthday information he has from your contacts. (Users who prefer not to share their birthday items can be excluded from the visit Candl.app/optout and submit the phone numbers they want to block.)
Candl also plans to add a AI feature that denotes gift ideas.
The app is quite simple and could be useful for many people – after all, everyone has a birthday and many of us have trouble watching them. But it is strange that this popular unicorn will choose to create such a simple application to try to regain its reputation.
Cameo is known for more ambitious projects, such as NFT offering based on Community offer and axis to content creators. However, despite these efforts, the company does not seem to see the results it hopes.
Data from the application intelligence company Competence It indicates that the downloads of the Cameo application were firmly reduced from their top during the pandemic. In 2021, Cameo saw 1.1 million application facilities compared to 433,000 in 2022. The first half of this year marked the first increase, to 270,000 shooting, representing a 24% increase compared to last year’s 217,000.
In addition, during the first six months of 2025, global gross consumer costs in the application reached about $ 1.7 million, representing a $ 64% reduction in about $ 4.7 million in the same period in 2024.
Time will reveal whether Candl succeeds or fails to gain enough attraction.
