Following last year’s trend of featuring AI in multi-million dollar commercials, the 2026 Super Bowl ads took it a step further by leveraging AI to both create the ads and promote the latest AI products. Love it or hate it, technology has become a star in its own right, alongside the latest movie trailers and snack brands.
Let’s explore the biggest moments from this year’s Big Game ads, which featured everything from robots and AI glasses to a dash of drama with tech founders.
Svedka
Vodka brand Svedka has come up with what it’s touting as the first national AI-generated Super Bowl spot. The 30-second ad, titled “Shake Your Bots Off,” features the company’s robot character, Fembot, and her new partner, Brobot, dancing their laps at a human party.
According to Svedka’s parent company, Sazerac, it took about four months to rebuild Fembot and train the AI to mimic facial expressions and body movements. the Wall Street Journal reported. However, the vodka brand noted that some aspects were still being addressed by people, such as the development of the story.
The company partnered with AI firm Silverside to create the Super Bowl Spot, according to ADWEEK. Silverside AI is the same team behind the recent AI creation Coca-Cola ads that sparked controversy.
It’s a bold move to debut AI-generated content during the Super Bowl, an event known for high-production, star-studded commercials. The heavy reliance on AI is polarizing, fueling debate about whether AI will replace creative jobs.
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Either way, Svedka certainly got people talking.
Humane
Anthropic’s ad wasn’t just about selling the Claude chatbot. he was going to throw shade. The commercial took a jab at OpenAI’s plan to introduce ads to ChatGPT, with a tagline: “Ads are coming to AI. But not Claude.” Instead of focusing solely on Claude’s features, it is he was joking to the idea that your AI assistant will suddenly turn into a hype man for “Step Boost Maxx” insoles, for example.
It wasn’t a standard product promotion and it escalated into an online controversy. Sam Altman of OpenAI shot back on social media, calling the ad “obviously dishonest”. So while we didn’t get another Kendrick vs. Drake rap beef this time around, we may have gotten our own AI, jerky version of it.
Meta showed its Oakley-branded AI glasses designed for sports, training and adventure, including extreme scenarios like chasing a departing plane.
The ad featured thrill seekers, from skydivers to mountain bikers, using the goggles to capture epic moments. Famous faces like IShowSpeed and director Spike Lee made an appearance, showing off features like shooting a basketball in slow motion, hands-free Instagram posting and other advanced features.
The tech giant also featured wearable AI technology in last year’s Super Bowl ad to pique consumer interest, with stars including Chris Pratt, Chris Hemsworth and Kris Jenner showing off Ray-Ban Meta glasses.
Amazon
Amazon’s ad took a cheeky (and slightly disturbing) approach, starring Chris Hemsworth in a satirical “AI is out to get me” story. The ad plays up common fears about artificial intelligence, with Hemsworth humorously accusing Alexa+ of plotting against him. Scenes included Alexa+ closing the garage door on his head and closing the pool cover while he was swimming, with each misadventure escalating into absurdity.
Dark comedy aside, the ad introduced the new Alexa+, showcasing its enhanced intelligence and capabilities, ranging from managing smart home devices to planning vacations. Alexa+ has been available in early access for more than a year and officially rolled out to all US users on Wednesday.
Ring
Ring’s commercial highlighted its “Search Party” feature, which leverages artificial intelligence and a community network to reunite lost pets with their owners. The ad followed a young woman searching for her dog Milo, illustrating how users can upload a photo of a pet to the app, where AI works to spot matches and tap into nearby cameras and the wider Ring user community to track down missing furry family members.
Ring recently announced that anyone can now use Search Party, even without a Ring security camera. According to the company, the feature has already helped reunite more than one lost dog with its owner every day.
Google’s ad featured the Nano Banana Pro, the newest model to produce the image. The commercial followed a mother and son as they used artificial intelligence to envision and design their new home, uploading photos of bare rooms and transforming them into personalized spaces with just a few prompts.
Staircase
Rabb scored big by getting Brian Baumgartner — the actor who played Kevin on “The Office” — for the Super Bowl ad.
At the point, Baumgartner uses Ramp’s AI-powered expense management platform to “multiply,” tackling a mountain of work effortlessly. The ad highlights how Ramp’s all-in-one solution helps teams focus on the most important tasks through intelligent automation.
And, in a playful nod to his TV persona, Baumgartner is seen carrying a pot of chili in the ad, referencing Kevin’s iconic scene where he brings his favorite recipe for his co-workers to try, only to have the entire pot disastrously spilled onto the floor.
Ripple
Rippling, the cloud-based workforce management platform, has gone all-in first Super Bowl commercial. The company briefed comedian Tim Robinson at one point about boarding an alien monster, poking fun at HR headaches and promising AI automation.
His & Hers
Health company Hims & Hers used the Super Bowl spot to address disparities in access to health care. The ad cleverly mentions the lengths the wealthy go to for health and longevity, and even appears to poke fun at Jeff Bezos’ Blue Origin space flight in 2021 and Bryan Johnson’s expensive anti-aging routines.
In recent years, the company launched an AI-powered “MedMatch” tool to provide more personalized treatment recommendations, specifically for mental health and wellness.
Wix
Website builder Wix showed off its new AI-powered Wix Harmony platform, promising to make website creation as easy as chatting with a friend. Unveiled in January, the flagship platform combines AI-driven creation and “vibe coding” with full visual editing and customization.
Wix’s biggest competitor, Squarespace, also has one Super Bowl ad this year. Squarespace advertising has a more cinematic approach starring Emma Stone and directed by Giorgos Lanthimos.
